- Google Prepares Retail For Holiday Shopping, Consumer Price Increases Still A Concern
MediaDailyNews, Laurie Sullivan - Tuesday, August 27, 2024
Google has made some interesting adjustments to its ad platform and Mercha ...
- A Lesson For B2B: Marketers Are Told Not To Overreach
Email Insider, Ray Schultz - Monday, August 26, 2024
Complex marketing programs can slow companies down and perpetuate silos, Forrester cauti ...
- Dentsu Will Use AI To Reverse Engineer Entire Media-Planning Process
Performance Marketing Insider, Laurie Sullivan - Monday, August 12, 2024
Audiences are built and questions are asked, with answers showing how ...
- Google Local Services Ads Get Automated
Performance Marketing Insider, Laurie Sullivan - Friday, August 9, 2024
Google made changes to its Local Services Ads this week. One featu ...
- Will Stock Market Crash Affect Media Buys?
MediaDailyNews, Laurie Sullivan - Monday, August 5, 2024
As global stock markets have plummeted over fears of a U.S. recessio ...
- The Mindful CMO: Targeting, The Economy Are Main Concerns
Email Insider, Ray Schultz - Monday, August 5, 2024
Among chief marketing officers, skepticism about AI is lessening over time, Dent ...
- Ecommerce Gremlins: Lack Of Staff, Resources Are Biggest Problems
Email Insider, Ray Schultz - Friday, July 19, 2024
Many marketers are also worried about shipping costs and supply-chain issues, Patte ...
- Braving Personalization: Most Marketers Increase Budgets While Facing Hurdles
Email Insider, Ray Schultz - Wednesday, July 10, 2024
Most businesses say their personalization programs are inadequate, Optimizely reports. ...
- Microsoft AI-Powered CTV Asset Ad Recommendations On The Way
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 9, 2024
Microsoft Advertising on Tuesday announced AI-powered asset recommendations for video and displa ...
- Google Prepares To Roll With AI-Generated Insights, Budgeting And Planning Tools
MediaDailyNews, Laurie Sullivan - Wednesday, June 26, 2024
Google has created new tools based on AI to support full-funnel a ...
- LinkedIn AI Services, Stream Video Sponsorships Enter Next Phase
MediaDailyNews, Laurie Sullivan - Wednesday, June 5, 2024
With 72% of B2B marketers expecting budgets to increase this year, p ...
- B2B Budget Bliss: Resources Are Being Poured Into Acquisition
Email Insider, Ray Schultz - Thursday, May 30, 2024
Most B2B marketers are positive about meeting their goals, Stirista and Ascen ...
- $1.4B Lost To Mobile In-App Ad Fraud In Q1 2024
MediaDailyNews, Laurie Sullivan - Friday, May 24, 2024
Some $1.4 billion was lost to mobile in-app ad fraud, per Pixalate ...
- Google Adds AI Into Measurement: From Search Ads To Bidding And Creative
MediaDailyNews, Laurie Sullivan - Tuesday, May 21, 2024
Metrics and measurement to determine bidding and budgets have become increasingly compl ...
- Working Vs. Non-Working Presidential Campaign Dollars
Red, White & Blog, Joe Mandese - Friday, May 17, 2024
To date, Biden Harris has a more than $100 million advantage ...
- AI To Calm Roller-Coaster Budgets And ROI: Gartner CMO Study
MediaDailyNews, Laurie Sullivan - Monday, May 13, 2024
Investments of media have increased year-over-year, from 25.6% to 27.9%, as CM ...
- YouTube Blows Past Q1 Forecast, Ad Sales Rise 21% To $8.1B
Television News Daily, Wayne Friedman - Friday, April 26, 2024
YouTube overdelivered on advertising in the first quarter -- growing a massi ...
- Gen Z Spells It Out: They Like Email, Special Offers, But Worry About Economy
Email Insider, Ray Schultz - Thursday, April 25, 2024
Free postage and gifts are favored by Gen Z, Sheer ID report ...
- Serial Entrepreneur Releases Data On Real Cost Of Programmatic TV Ad Buys
MediaDailyNews, Laurie Sullivan - Thursday, April 11, 2024
Tatari CEO Philip Inghelbrecht shared data Friday to show just how mu ...
- Consumers Cutting Entertainment Costs? Live Experiences Still A Good Bet
TV Watch, Wayne Friedman - Wednesday, April 3, 2024
Sixty-two percent of U.S. adults say "it's important to spend less with ...
- Reddit Leans Into AI With New Ad Creation Tools
MediaDailyNews, Colin Kirkland - Friday, March 29, 2024
Reddit has released a new ad copy chatbot that creates AI-generated headline ...
- The Automated Fix: Firms Succeed At Use, But Challenges Abound
Email Insider, Ray Schultz - Tuesday, March 5, 2024
Email remains the top area for automation and social is second, Ascen ...
- Can A New CMO Revitalize Rent The Runway?
Marketing Daily, Sarah Mahoney - Friday, March 1, 2024
After laying off 10% of staff and slashing marketing budgets, the compa ...
- Google Ads To Automatically Pause Ad Groups With Low Activity
Performance Marketing Insider, Laurie Sullivan - Friday, March 1, 2024
Here's why search experts like Navah Hopkins, president at Navah Hopkins LL ...
- Springing For Data: Brands Are Spending More On The Ecosystem This Year
Email Insider, Ray Schultz - Wednesday, February 21, 2024
Email is the top channel in data usage, Winterberry Group reports. Th ...
- OpenAI Reportedly Building A Search Engine Partially Powered By Bing
MediaDailyNews, Laurie Sullivan - Wednesday, February 14, 2024
ChatGPT will have the ability to retain information from one exchange ...
- DOOH Video Climbing In Ad Spend
MediaDailyNews, Laurie Sullivan - Tuesday, February 6, 2024
Advertisers are increasing their use of short-form vertical video content from soci ...
- Google AI Identifies Shifting Behavior To Increase Performance For Ads
MediaDailyNews, Laurie Sullivan - Thursday, February 1, 2024
Google on Thursday released major updates to its ad services supported ...
- Loyalty, Budgets, And Percentage Of Ad Spend For Retail: Report
Performance Marketing Insider, Laurie Sullivan - Friday, February 2, 2024
Independent agency NP Digital next week will release its 2024 Retail Reve ...
- Yelp Expands Use Of AI In Review Summaries, Adds Budgeting Tool
MediaDailyNews, Laurie Sullivan - Wednesday, January 31, 2024
The company will roll out AI review summaries that highlight a location ...