- AI Simulates How Consumers Will Respond Before Ads Run
Data & Programmatic Insider, Laurie Sullivan - Tuesday, September 3, 2024
Using decades of survey-based research, Ipsos built a method that uses ...
- How Brands Should Prepare For The LA Olympics
Mediapsssst, Richard Whitman - Friday, August 30, 2024
Just like the athletes, brands need to start preparing years in advan ...
- The TikTok Shop Effect In Search No One Wants To Discuss
Performance Marketing Insider, Laurie Sullivan - Friday, August 30, 2024
Social media companies have turned into search engines, but brands and influence ...
- Talk To Me: Google Gemini's New Assistant Launches With Pixel 9
MediaDailyNews, Laurie Sullivan - Tuesday, August 13, 2024
On Monday Google launched a new line of phones with custom semiconduct ...
- What's Left For Linear TV Businesses? Perhaps Iconic TV Brand Names
TV Watch, Wayne Friedman - Thursday, August 8, 2024
HBO is a brand name that was removed from a newly creat ...
- Olympics: A Hit With Viewers, Good For Brands, Too
Marketing Daily - Top of the News, Sarah Mahoney - Monday, August 5, 2024
As the Paris games move into their final stretch, analyst Dipanjan Chatterj ...
- Make Your Brand A Creator
Marketing Insider, Tim van der Wiel - Friday, July 19, 2024
Social media is a frontier for product development, not classic promotion. T ...
- The Biggest Small Technology Firm Advertisers Might Not Know - But Will
Data & Programmatic Insider, Laurie Sullivan - Monday, July 22, 2024
Appointing Adam Kline as North America CEO triggered the next phase ...
- Snapchat Launches 'Unconventional' AR Sports Series With Creators, Brands
MediaDailyNews, Colin Kirkland - Friday, July 19, 2024
The immersive in-app viewing experience highlights "unconventional" sports - including dog surfin ...
- Sorry, Cranky Conservatives: Consumers Crave Inclusivity
Marketing Daily, Sarah Mahoney - Thursday, July 18, 2024
Amazon, Dove, and Apple rank highest in people's perceptions of inclusivity. A ...
- Google Parent Looks To Acquire Cybersecurity Firm In Biggest Acquisition Ever
MediaDailyNews, Laurie Sullivan - Sunday, July 14, 2024
Cloud businesses like Wiz support brands and agencies across advertising and marketi ...
- In GARM's Way: Judiciary Committee Says It Violated U.S. Antitrust Laws
MediaDailyNews, Wendy Davis, Joe Mandese - Thursday, July 11, 2024
The staff report accuses the Global Alliance for Responsible Media of coordinati ...
- Ben & Jerry's Podcast Flavors: Third Year Of Series Features Personal Narratives
Publishing Insider, Ray Schultz - Wednesday, July 10, 2024
This is an approach that can work for all sides of t ...
- This Land Is Your Brand: Brewer Licenses Iconic Woody Guthrie Song
MediaDailyNews, Laurie Sullivan - Thursday, July 4, 2024
Firestone Walker Brewing has been working to gain the rights to u ...
- No Compromising For This Sweet Loren's SVP
Brand Insider: Behind The Scenes, Lisa Singer - Friday, June 28, 2024
"I don't necessarily have to be the person who speaks first ...
- 72andSunny Debuts The Strategy Studio, Adds Firepower For Global Clients
MAD, Fern Siegel - Thursday, June 20, 2024
The new operation encompasses all the agency's global locations: Sydney, New Yor ...
- Instacart Makes YouTube Ads Shoppable, Announces Partnerships At Cannes
MediaDailyNews, Laurie Sullivan - Monday, June 17, 2024
The move allows brands to access Instacart's shopper data in an effo ...
- Visa Grabs Performance - Whether Or Not They Admit It
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 18, 2024
The power of small steps to make big things happen, for advertiser ...
- Top Brands For LGBTQ+ Consumers: Barnes & Noble, Cartoon Network, Vans
Marketing Daily - Top of the News, Danielle Oster - Thursday, June 13, 2024
91% of LGBTQ+ respondents in Collage study had positive memories of Carto ...
- How Brand Differentiation Translates To Higher Sales
Marketing Daily, Sarah Mahoney - Monday, June 10, 2024
New research from Kantar shows products and services that stand out fr ...
- Agency Service Divide: Brands Are Far From Happy
Email Insider, Ray Schultz - Friday, June 7, 2024
Email marketing is one of the top three tasks outsourced to agencie ...
- In Shakeup, VF Names New President At The North Face
Marketing Daily, Sarah Mahoney - Tuesday, June 4, 2024
Facing declining sales and investor pressure, the apparel company taps Caroline Bro ...
- Search Engine Use Declines Significantly As Young Users Find Their Way Online
MediaDailyNews, Laurie Sullivan - Monday, June 3, 2024
There's a generational divide in the way people search for brands a ...
- Corporate Reputations Take A Beating This Year
Mediapsssst, Richard Whitman - Thursday, May 23, 2024
That's according to the latest edition of the Axios-Harris Poll 100, whi ...
- Gen Z's Favorite Brands: YouTube, Amazon, Band-Aid
Marketing Daily, Sarah Mahoney - Monday, May 13, 2024
The latest rankings from Collage Group highlight a growing preference for entertainmen ...
- Adobe: Online Spend Tops $330B Year-To-Date, Consumers Trade Down To Keep Spending
MediaDailyNews, Laurie Sullivan - Thursday, May 9, 2024
Adobe expects first-half 2024 to drive more than $500 billion in onli ...
- Vice Partners With Savage Ventures To Relaunch Its Digital Business
Publishers Daily, Ray Schultz - Thursday, May 9, 2024
Vice hopes to revitalize its digital brands, including vice.com and Motherboard. ...
- Roblox Opens Up Video Ads To All Advertisers
MediaDailyNews, Colin Kirkland - Wednesday, May 1, 2024
Brands advertising on Roblox can now publish video ads for users ...
- Major Brands Capitalize On New Age of Artist Endorsements In Music Industry: Report
MediaDailyNews, Colin Kirkland - Thursday, April 25, 2024
"Household brands are not just supporting artists but creatively integrating their produc ...
- The Arena Group Names Sara Silverstein As CEO
Publishers Daily, Ray Schultz - Thursday, April 25, 2024
Silverstein may have to soothe feelings after a tumultuous year at t ...