- Google Sunsets Video Ad Platform To Prioritize AI Campaigns
MediaDailyNews, Laurie Sullivan - Wednesday, September 4, 2024
Features from an older performance ad video product will fold into ...
- AI Simulates How Consumers Will Respond Before Ads Run
Data & Programmatic Insider, Laurie Sullivan - Tuesday, September 3, 2024
Using decades of survey-based research, Ipsos built a method that uses ...
- Google Ad Exec Answers One-Off Campaign Questions
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 3, 2024
A shorter holiday shopping season requires even the biggest advertisers to ...
- Chasing Automation In Media Planning To Reduce Human Error
MediaDailyNews, Laurie Sullivan - Friday, August 23, 2024
Engineers at Reckitt, a multinational consumer goods company, are working on ...
- Admiral, A Firm That Helps Publishers On The Internet, Raises $19 Million
Publishers Daily, Ray Schultz - Thursday, August 22, 2024
The company plans to expand internationally and boost its services. ...
- For LG Ad Solutions, AI Yield Optimization Becomes Key Focus
MediaDailyNews, Laurie Sullivan - Wednesday, August 21, 2024
LG Ad Solutions chose to work with an AI workflow automation platfor ...
- Snap Looks To Drive Enhanced Optimization, Reach With Ad Product Updates
MediaDailyNews, Colin Kirkland - Friday, August 16, 2024
After reporting a Q2 increase in its users and revenue, Snap shar ...
- Cupak Named Head Of Product For PMG
MAD, Fern Siegel - Tuesday, August 13, 2024
The digital marketing agency will have Crissi Cupak lead martech solutions a ...
- Emails On The Menu: Restaurant Patrons Prefer The Channel
Email Insider, Ray Schultz - Tuesday, August 6, 2024
Although email is preferred for restaurant offers, Gen Z would rather recei ...
- Swinging Into The Inbox: Firms Partner To Automate Email Delivery
Email Insider, Ray Schultz - Monday, July 29, 2024
Performance marketing software company Phonexa and email service provider SMTP have form ...
- Reddit Lead-Gen Ads Go Public, Leverage User Consent
MediaDailyNews, Laurie Sullivan - Friday, July 26, 2024
Lead Generation Ads on Reddit moved into public beta this week. T ...
- Meta Automatically Suggests Offers In Ads
MediaDailyNews, Colin Kirkland - Tuesday, July 23, 2024
Meta is introducing a new hands-off way for marketers to include a ...
- LinkedIn Expands Access To 'Accelerate' AI Campaign Builder
MediaDailyNews, Colin Kirkland - Friday, July 12, 2024
LinkedIn's AI campaign tool is now rolling out to all advertisers. "Accelerat ...
- Etsy Campaign, Policy Changes Take Company Back To Its Artisan Roots
MediaDailyNews, Laurie Sullivan - Tuesday, July 9, 2024
Etsy launched an ad campaign Tuesday, along with changes to its polici ...
- Microsoft AI-Powered CTV Asset Ad Recommendations On The Way
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 9, 2024
Microsoft Advertising on Tuesday announced AI-powered asset recommendations for video and displa ...
- Facebook Tests Automated Variations Of Branded Reels
MediaDailyNews, Colin Kirkland - Monday, June 24, 2024
Meta is testing a new creative option on Facebook Reels that tak ...
- Instagram Automates 'Creator Insights' To Facilitate Brand, Influencer Partnerships
MediaDailyNews, Colin Kirkland - Monday, June 17, 2024
To facilitate more in-app partnerships between brands and creators, Meta is rolli ...
- Google TV Network With Ad-Supported Channels Ties To Google Ads Platform
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 11, 2024
Google and Microsoft have made changes to their ad platforms, demonstrating t ...
- AI At Your Service: The New Technology Reaches Email Field
Email Insider, Ray Schultz - Thursday, June 6, 2024
A new email platform says it is driven by artificial intelligence. ...
- Zero-Click Era Requires Interesting Data Partnerships
Data & Programmatic Insider, Laurie Sullivan - Tuesday, May 28, 2024
Reach and addressability to connect brands to consumers without cookies may se ...
- TikTok Commits To Automated Performance, Launches Generative AI Ad Suite
MediaDailyNews, Colin Kirkland - Wednesday, May 22, 2024
TikTok will begin integrating generative AI into its ad products with "TikT ...
- The Neighborly Touch: Firms Form Integration To Help SMBs Engage Prospects
Email Insider, Ray Schultz - Tuesday, May 21, 2024
CallRail and Intuit Mailchimp have formed an integration to drive automated emai ...
- USPS Rate-Hike Playbook: How Multichannel Brands Can Cope With Increases
Email Insider, Ray Schultz - Thursday, May 16, 2024
There have been eight postal-rate boosts since 2018, Mailingl.com reports. ...
- AI Dominates Dynamic Ads Data Partnership For Auto Industry
MediaDailyNews, Laurie Sullivan - Tuesday, May 14, 2024
The partnership, supported by generative AI, combines Constellation's SaaS platform with S& ...
- Email-CRM Charge-Up: Nylas Launches Salesforce Package
Email Insider, Ray Schultz - Friday, May 10, 2024
Nylas Email for Salesforce allows brands to track email communications with customer ...
- Disney, Walmart Connect Forge Deal To Provide Streaming, Customer Insights
Television News Daily, Wayne Friedman - Wednesday, May 8, 2024
The deal will connect Walmart's customer purchase data with Disney's internal insigh ...
- Getting Mileage Out Of Automation: Most Email Marketers Are Good At It
Email Insider, Ray Schultz - Wednesday, May 8, 2024
Most email marketers plan to include automation in the year ahead ...
- Meta To Provide Advertisers With Automated Image, Text Variations For Ads
MediaDailyNews, Colin Kirkland - Tuesday, May 7, 2024
Meta is introducing new ways for marketers to use generative AI ...
- Yelp Works To Cash In On AI
Data & Programmatic Insider, Laurie Sullivan - Monday, May 6, 2024
Yelp believes it can drive more demand for businesses through AI technolog ...
- LinkedIn Testing Premium Company Pages With AI-Driven Content
MediaDailyNews, Colin Kirkland - Wednesday, April 17, 2024
LinkedIn has begun testing Premium Company Pages, which offer small and medium-siz ...