Tag results for "attribution"
- Creating Advertising's Central Nervous SystemAI-powered intelligence platform Alembic announced what its CEO calls a brand heal ...
- Amazon Details Simplified Product Launch, Optimization, Measurement PathAmazon has increasingly become a destination for consumers to discover products, rolli ...
- SearchGPT To Integrate Into ChatGPT By End Of YearAn OpenAI exec told publishers the company does not intend to sha ...
- TikTok Ad Partnership Shows How Campaigns Drive Real-World ActionsA partnership with marketing and measurement company InMarket will allow TikTok advertise ...
- Misinformation Watch: Consumers Worry About Impact On The 2024 ElectionAmericans want attribution of sources and tools like Content Credentials, Adobe repo ...
- Foursquare Unveils Tool Mapping Visits To PurchasesFoursquare developed an in-house measurement tool combining location with purchase data th ...
- Manulife/John Hancock Makes The Case For Increased Media SpendManulife/John Hancock brought measurement in-house and invested in its first global bra ...
- Meta Updates AI Ad System For Further Campaign CustomizationMeta has announced that over the next year, advertisers will see n ...
- AI Pushes Attribution Changes For Ad IndustryFoursquare will give advertisers the ability through data to confirm whether a ...
- Ad-Driven Analytics Business Secures $1M Seed Funding, Focuses On AIElly Analytics, a technology startup that tracks data across a user's enti ...
- Judge Sides With Google In Fight Over Health DataA federal judge has dismissed a privacy lawsuit alleging that the company ...
- 33% Decline In CPMs Seen In Sandbox-Enabled ImpressionsIndex Exchange product team members outlined the reasons they believe Google's Priva ...
- Google Prepares To Roll With AI-Generated Insights, Budgeting And Planning ToolsGoogle has created new tools based on AI to support full-funnel a ...
- Google Faces New Allegations Over U.S. Ad-Exchange MonopolyA class-action lawsuit by advertisers alleging that the company holds a monopo ...
- Search Gets Buried In Hints Of Commerce Ad Budget IncreasesA new study by Mrge, a global platform for commerce advertising, defin ...
- Cookieless Cross-Device Measurement, CTV Attribution: The Next IntegrationNational University began using cross-device measurement and attribution through a partnership betwe ...
- Marketing Reveal: What Brands Are Forecasting For 2024Executives are worried about macroeconomic issues and learning to cope with A ...
- How Much Is AI Training Data Worth?"Nobody really exactly knows," Marc Benioff, Salesforce CEO who also owns "Tim ...
- Disney Adds Measurement Partners, Debuts Shoppable AdsUnilever has joined Disney as part of the beta program to dri ...
- New Year, New CEO: Ryan Phelan Takes Over At RPE OriginAmong the issues facing email senders is the disappearance of third-party cookie ...
- Transition To Cookieless Advertising Fraught With Psychological ChallengesAttribution and measurement will look very different in a cookieless world, b ...
- Marketers Concerned With Losing Ability To Measure CampaignsWith the deprecation of cookies, marketers are most fearful of losing t ...
- Ad Industry Loses 30-Year-Old ToolWelcome to 2024 and the next phase in cookieless ad targeting: ...
- The Art Of AI: Marketers Use Technology For Content Creation, But Many Have IssuesMarketers are concerned about data security and tone-of-voice issues, Kaltura reports. ...
- Google Privacy Sandbox And The Radical Departure From Ad TargetingGoogle's Privacy Sandbox is a radical departure from how the industry targe ...
- Amazon To Shutter Ad Server In Q4 2024The delay is intended to give brands and agencies extra time ...
- Why TikTok's 'Self-Attribution' Model May Be The Next New Thing, Or NotThis week, TikTok introduced multiple features that should help advertisers better tra ...
- This Is What An Advanced Attribution Model Looks Like"You don't need to eat the elephant in one bite," M^2 C ...
- Swimming In Myths And Under Murky Waters In Programmatic CTVIs there an effective attribution model to support CTV? Lack of transparen ...
- Walmart Brings Storytelling To Search Via Sponsored VideosWalmart Connect has announced the rollout of Sponsored Videos for search, givi ...
