- AI Shows Ad Industry Its Future
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 22, 2023
AI began teaching the ad industry how to reinvent itself nearly ...
- The Long, Quiet Story Behind AT&T's 'Sound Of Silence' Ad
Marketing Daily, Sarah Mahoney - Tuesday, October 17, 2023
Here's how the telecommunications giant got the first 5G football helmet acro ...
- Worldwide Partners Bolsters Capabilities With 3 New Agencies
Mediapsssst, Richard Whitman - Monday, July 17, 2023
The additions follow several new assignments from marketers. Last month, Brand U ...
- AT&T Partners With WNBA Players For Contest, AR Experience
Marketing Daily, Tanya Gazdik - Friday, July 7, 2023
The campaign for the contest features two WNBA players and two U. ...
- Giant Spoon Conceives Giant Ball For AT&T
MediaDailyNews, Joe Mandese - Tuesday, April 11, 2023
The agency's two-day "Game Ball Experience" pop-ups in Los Angeles and Mia ...
- Cox Should Revise Ad Boasting Of 1 Gig Service, Watchdog Says
Digital News Daily, Wendy Davis - Wednesday, October 26, 2022
Cox should revise an ad that touts broadband service at speeds ...
- AT&T Drops HBO Max From Most Costly Wireless Plan
Digital News Daily, Karlene Lukovitz - Wednesday, June 8, 2022
AT&T spun off Max's parent, WarnerMedia, just two months ago. ...
- Stankey: HBO Max Is Limiting Password 'Abuse' Behind The Scenes
Digital News Daily, Karlene Lukovitz - Friday, April 22, 2022
The streaming service -- now owned by Warner Bros. Discovery -- h ...
- DirecTV Starts DirecTV Advertising, Leifer To Head Up New Division
Television News Daily, Wayne Friedman - Friday, April 1, 2022
DirecTV is starting its own ad sales team headed by DirecTV ...
- OAN Sues AT&T After Being Dropped By DirecTV, But Ad Deal Continues
Television News Daily, Wayne Friedman - Monday, March 14, 2022
The parent company of OAN, the conservative-focused TV news network dropped ...
- 'The Batman' Stays Strong At Box Office, National TV Marketing Grows
Television News Daily, Wayne Friedman - Sunday, March 13, 2022
"The Batman," now in its second week of theatrical release, continues i ...
- Pilots Union Wants FCC To Delay 5G Rollout Near Airports
Digital News Daily, Wendy Davis - Monday, January 3, 2022
Citing safety concerns and possible flight disruptions, the airline pilots union ...
- In Last-Minute Reversal, AT&T And Verizon Agree To Postpone 5G Rollout
Digital News Daily, Wendy Davis - Monday, January 3, 2022
AT&T and Verizon said late Monday that they would delay rolling o ...
- Verizon And AT&T Won't Agree To Pause 5G Rollout
Digital News Daily, Wendy Davis - Sunday, January 2, 2022
Verizon and AT&T say they plan to move forward this week wi ...
- What The Microsoft/Xandr Deal Means For Search And Streaming, CTV
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 22, 2021
When Microsoft announced it would acquire Xandr, the companies gave little insig ...
- Microsoft To Acquire AT&T's Xandr
Digital News Daily, Karlene Lukovitz - Tuesday, December 21, 2021
Microsoft has worked with Xandr for a decade, including as an ear ...
- AT&T's 'Malpractice' At WarnerMedia May Be Warning For Future Mergers
TV Watch, Wayne Friedman - Thursday, November 18, 2021
Business lessons -- especially when it comes to media -- always ne ...
- John Oliver Calls AT&T A 'Terrible Company,' Ridicules New Ad Slogan
Digital News Daily, Karlene Lukovitz - Tuesday, October 12, 2021
Oliver skewered the parent company of his own show's network after la ...
- AT&T To Shut Down WatchTV, Push HBO Max As Replacement
Digital News Daily, Karlene Lukovitz - Thursday, October 7, 2021
WatchTV, which stopped taking new subscribers in July, is offering to swit ...
- AT&T's Stankey Plans Brand Refresh, Promises 'Less Uncertainty' In 2022
Digital News Daily, Karlene Lukovitz - Wednesday, September 22, 2021
The CEO sought to assure investors that the company's refocus on wirele ...
- NFL's 'Sunday Ticket' Reportedly Being Pursued By ESPN
Television News Daily, Wayne Friedman - Friday, September 10, 2021
Amid negotiations for a new NFL Sunday Ticket package, DirecTV will p ...
- WarnerMedia Looks To Sell TMZ To Fox: Report
Digital News Daily, Karlene Lukovitz - Wednesday, August 11, 2021
The companies are reportedly in talks, as AT&T continues to spin o ...
- AT&T's Pay-TV Spinoff Complete, DirecTV Stream Emerges
Video Insider, Karlene Lukovitz - Tuesday, August 3, 2021
The new company that includes the DirecTV, AT&T TV and U-verse operatio ...
- WarnerMedia Spikes 49% In Q2 Ad Revenues, Helped By NBA
Television News Daily, Wayne Friedman - Thursday, July 22, 2021
WarnerMedia says advertising revenue also benefited from the new HBO Max ad-opti ...
- SEC Charges AT&T With Selectively Releasing Info To Influence Forecasts
Digital News Daily, Karlene Lukovitz - Monday, March 8, 2021
Agency alleges AT&T released smartphone sales data to select analysts in effo ...
- AT&T Q4: HBO Max Activations Doubled, But Warner Bros. Revenue Fell 21%
Digital News Daily, Karlene Lukovitz - Wednesday, January 27, 2021
The simultaneous HBO Max/theatrical release of 'Wonder Woman 1980' helped pump ...
- AT&T CEO: HBO Max Up 4M U.S. Subs Since Q3; Hints Coming 'AVOD' May Have Sub Component
Digital News Daily, Karlene Lukovitz - Wednesday, December 9, 2020
AT&T believes its controversial new hybrid movie release strategy will accelerate moment ...
- AT&T Hiking DirecTV, U-Verse Prices; Lowering Costs Of Premium Add-Ons
Digital News Daily, Karlene Lukovitz - Friday, November 20, 2020
Increasing the platforms' ARPU probably won't hurt as AT&T reportedly explores selli ...
- WarnerMedia Officially Unveils In-Car Streamer; HBO Max On Tap For 2021
Digital News Daily, Karlene Lukovitz - Wednesday, October 21, 2020
WarnerMedia Ride is now available to consumers with AT&T unlimited data pla ...
- AT&T Mulls Ad-Supported Phone Plans, With HBO Max As 'Foundational' Element: Report
Digital News Daily, Karlene Lukovitz - Wednesday, September 16, 2020
Such phone plans could be launched within a year or two, C ...