- Hello's New Spots Make 'Everyday' An Experience
MAD, Fern Siegel - Friday, October 4, 2024
Three ads feature kids and adults using hello's products and enjoying whimsic ...
- BLK Dating App Campaign Urges Black Men To Smile More
MAD, Steve McClellan - Friday, October 4, 2024
The campaign, released on World Smile Day, addresses a key finding ...
- Turbo Tax Taps Devine To 'Beat' Competitors, Draw Zillennials
MAD, Fern Siegel - Thursday, October 3, 2024
Developed by its creative agency of record R/GA, the work is target ...
- TMA Creates Horror Film For Six Flags Halloween Campaign
MAD, Steve McClellan - Thursday, October 3, 2024
The goal is to drive purchases of each park's Gold season pass ...
- Target To Defy Gravity With New 'Wicked' Campaign
Marketing Daily, Sarah Mahoney - Thursday, October 3, 2024
In an exclusive, the retailer lands actress Cynthia Erivo for a nation ...
- Honda Goes To The Movies With Cinematic Ad
Marketing Daily, Phyllis Fine - Friday, October 4, 2024
"Unstoppable Dreams," to be shown in movie theaters, shows thrilling footage ...
- Google Expands AI Ads, Visual, Audio Search
MediaDailyNews, Laurie Sullivan - Thursday, October 3, 2024
Google on Thursday announced its rollout of AI-powered updates for search resul ...
- Caspian Studios Positions Podcasts As B2B Marketing Opportunities
MAD, Fern Siegel - Wednesday, October 2, 2024
Branded podcasts connect with specific audiences, stepping outside the predictable ad playb ...
- Sarah Michelle Gellar Removes Retinol Fear In 'Rated R'
MAD, Fern Siegel - Wednesday, October 2, 2024
The multiplatform launch showcases the dermatologist-endorsed Philosophy beauty brand. ...
- Pluto TV Cooks Up More 'Potatoes'
MAD, Fern Siegel - Tuesday, October 1, 2024
Gary Sinise ("CSI: NY") stars in the latest campaign iteration. ...
- 'Shoot' Takes Aim At Men In Crisis
MAD, Fern Siegel - Tuesday, October 1, 2024
"Shoot the Shit," the latest ad in the Man Therapy platform, us ...
- Mischief Campaign Highlights Peet's Singular Obsession
MAD, Steve McClellan - Tuesday, October 1, 2024
Underlying the campaign is research finding that 87% of coffee drinkers kn ...
- Beyonce for Levi's? Flawless
Mad Blog, Barbara Lippert - Tuesday, October 1, 2024
Beyonce walks into a "Launderette," in a redo of the 1986 Briti ...
- Served Neat: Kentucky Bourbon Trail Reintroduced As Tourist Destination
MAD, Fern Siegel - Monday, September 30, 2024
Some 42 distilleries are available to tour. The creative revamped the websi ...
- Nail Campaign Urges Young Voters To Cancel An 'A**hole'
MAD, Steve McClellan - Monday, September 30, 2024
The idea is to persuade disengaged young voters to turn out rath ...
- Microsoft Releases AI Reasoning, Vision, Voice Models In Beta
MediaDailyNews, Laurie Sullivan - Tuesday, October 1, 2024
Microsoft is remaking Copilot to provide its AI models with a w ...
- Microsoft Expands Deep Search, DeepMind Co-Founder Behind Changes
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 1, 2024
"Bing Generative Search goes beyond simply finding an answer," Microsoft wrote ...
- All In: Kittle Tackles Latest Little Caesars Spot
MAD, Fern Siegel - Friday, September 27, 2024
The 30-second spot has the NFL star playing all roles in "T ...
- Pilgrim's Rebrands With 'Put It in A Nugget'
CPG Insider, Sarah Mahoney - Friday, September 27, 2024
The chicken company aims to shake the boredom out of a fami ...
- Visit PA Positions State As 'Great American Getaway'
MAD, Fern Siegel - Thursday, September 26, 2024
Pennsylvania is celebrated as the best destination to enjoy autumn. ...
- Egged On To Break The Food Rules
MAD, Fern Siegel - Thursday, September 26, 2024
Ketchum upends the traditional view of eggs as simply a breakfast m ...
- American Egg Board Targets Gen Z With 'Meant to be Broken'
Marketing Daily, Sarah Mahoney - Thursday, September 26, 2024
A new marketing effort aims to reposition the breakfast standard, shaking ...
- Adidas Continues Its Push To Be 'More American'
Marketing Daily, Sarah Mahoney - Thursday, September 26, 2024
The sporting goods giant is rolling out new ads starring athletes Patri ...
- Kicking Horse Coffee Launches Kick Ass Campaign
MAD, Fern Siegel - Wednesday, September 25, 2024
The brand's first North American push has a donkey tear across t ...
- Ocean Spray Honors 'Mean Girls' With New Drink
MAD, Fern Siegel - Wednesday, September 25, 2024
The brand teamed with Paramount and Rajiv Surendra, known for his icon ...
- Everything Old Is New Again: Back Market Refurbishes Tech Models
MAD, Fern Siegel - Tuesday, September 24, 2024
The campaign pitches the value to the environment and your pocketbook. ...
- TikTok Lets Advertisers Target Search Results, Calls Keywords The Backbone
MediaDailyNews, Laurie Sullivan - Tuesday, September 24, 2024
TikTok has come for Google's ad business at its most vulnerable ti ...
- TikTok Reassures Ad Partners With Misinformation Measurement Capability
MediaDailyNews, Colin Kirkland - Tuesday, September 24, 2024
TikTok has expanded its third-party measurement partners while providing the latest resul ...
- Criteo, Ericsson, Meta, Others Sign Open Letter To EU On AI Regulation
MediaDailyNews, Laurie Sullivan - Tuesday, September 24, 2024
The open letter warned that fragmented regulation could cause Europe to fa ...
- Finally, People Are Getting Engaged. Kay Jewelers Is Ready.
Retail Insider, Sarah Mahoney - Wednesday, September 25, 2024
The retailer's new campaign lands just as Gen Z prepares to p ...