- Google Expands AI Ads, Visual, Audio Search
MediaDailyNews, Laurie Sullivan - Thursday, October 3, 2024
Google on Thursday announced its rollout of AI-powered updates for search resul ...
- Google: DOJ Missed The Forest Through The Trees
Performance Marketing Insider, Laurie Sullivan - Monday, September 30, 2024
Google owns the most powerful ad-serving business publishers use to sell ad ...
- Google AdX Rises In U.S. Trust Ranking Score, But Doesn't Top List
Data & Programmatic Insider, Laurie Sullivan - Monday, September 23, 2024
On Pixalate's Global Seller Trust Indexes ranking of open programmatic ad selle ...
- Google Adds Negative Keywords To PMax Campaigns
MediaDailyNews, Laurie Sullivan - Wednesday, September 18, 2024
Negative keywords are coming to Google Performance Max campaigns, along with n ...
- Roku Starts Ad Manager 'Democratizing' CTV Access
Television News Daily, Wayne Friedman - Thursday, September 19, 2024
Roku says advertisers can buy and optimize ads not just on Ro ...
- Search Ads Slide As A Way To Reach Consumers
MediaDailyNews, Laurie Sullivan - Friday, September 13, 2024
A shift in shopping trends could influence media buys this holiday sea ...
- Google Takes Another Blow From UK Regulators For Anti-Competitive Behavior
MediaDailyNews, Laurie Sullivan - Friday, September 6, 2024
As Google prepares to battle the U.S. Department of Justice in anoth ...
- Google And DOJ Face Off In Battle Over Online Display Ads
MediaDailyNews, Wendy Davis - Sunday, September 8, 2024
The Department of Justice will attempt to prove Google illegally monopolized ad-te ...
- The Path To A Unified - And Efficient - Ad-Tech Supply Chain
Planning & Buying Insider, Shawn Riegsecker - Friday, September 6, 2024
The future of a streamlined ad-tech industry won't be shaped by cooki ...
- DoubleClick Pitch Deck Shows Importance Of Google's Acquisition
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 4, 2024
A leaked 2007 pitch deck outlines how the DoubleClick acquisition changed t ...
- Dems Outspend GOP More Than 2-to-1 In Future Presidential Ad Bookings
Marketing Politics Weekly, Joe Mandese - Tuesday, August 27, 2024
On average, Democrats have booked $27.6 million per week in presidential spendi ...
- Manulife/John Hancock Makes The Case For Increased Media Spend
Performance Marketing Insider, Laurie Sullivan - Monday, August 26, 2024
Manulife/John Hancock brought measurement in-house and invested in its first global bra ...
- Democrats' Presidential Ad Spend 9% Higher Than GOP's
Television News Daily, Wayne Friedman - Tuesday, August 27, 2024
Democrats are slightly ahead of Republicans -- $305 million versus $280 milli ...
- For LG Ad Solutions, AI Yield Optimization Becomes Key Focus
MediaDailyNews, Laurie Sullivan - Wednesday, August 21, 2024
LG Ad Solutions chose to work with an AI workflow automation platfor ...
- A Tale Of 2 Upfronts: Linear -4%, Streaming +35%
Television News Daily, Wayne Friedman - Wednesday, August 21, 2024
It was the best of streaming sales, it was the worst ...
- Netflix Boosts Upfront Volume 150% For 2024-25
Television News Daily, Wayne Friedman - Tuesday, August 20, 2024
Amy Reinhard, president of advertising, says results were "in line with o ...
- Harris-Walz TV Ads: Prime Time A Big Piece Of The Puzzle
TV Watch, Wayne Friedman - Tuesday, August 20, 2024
TV advertising will come "during high-viewership moments, including high-trafficked prime-time programming" sa ...
- August Blitz: Kamala Harris Buys $90M In Ads In Battleground States
MAD, Fern Siegel - Thursday, August 15, 2024
The ads target seven critical states in the next three weeks. ...
- CTV Demand Pushes Trade Desk Q2 Up 26%
Television News Daily, Wayne Friedman - Monday, August 12, 2024
With Q2 revenues at $585 million vs. analysts' estimates of $578 millio ...
- Apple Changes EU App Store Policy After Warning
MediaDailyNews, Laurie Sullivan - Thursday, August 8, 2024
Apple on Thursday announced changes to its App Store after the Europe ...
- WBD Books 'Almost 50%' More Upfront, Strong Sports Pricing
Television News Daily, Wayne Friedman - Thursday, August 8, 2024
Continued erosion of its TV network revenue pushed the company to ta ...
- NBC Olympics Programmatic: Will Brands Stay When The Games End?
TV Watch, Wayne Friedman - Wednesday, August 7, 2024
Around 55% of programmatic advertisers are spending less than $5 million overa ...
- TelevisaUnivision Completes Upfront, Records Single-Digit Growth
Television News Daily, Wayne Friedman - Tuesday, August 6, 2024
Strong ad revenue commitments came for its sports programming, where TelevisaUnivision sa ...
- What's Behind The Microsoft AI Optimization Framework
Performance Marketing Insider, Laurie Sullivan - Thursday, August 1, 2024
Microsoft's AI Trace research project introduces a new approach to training a ...
- Disney Completes Upfront, Sales Rise 5%
Television News Daily, Wayne Friedman - Thursday, August 1, 2024
Disney Advertising has concluded its upfront deals, with volume and revenue ...
- Fox Wraps Upfront: Boosts Price, Volume
Television News Daily, Wayne Friedman - Wednesday, July 31, 2024
Fox delivered year-over-year growth in linear and digital ad commitments, as we ...
- 60% Of Ad Execs Plan Big Hikes In CTV Ad Spend, Study Finds
Advanced TV Insider, Wayne Friedman - Thursday, July 25, 2024
A majority of advertisers plan to increase CTV ad spend this ye ...
- Google To Keep Cookies
MediaDailyNews, Laurie Sullivan - Monday, July 22, 2024
On Monday, Google said it will scrap its years-long efforts to elimina ...
- NBCU: Upfront Sales Complete, With 'Modest Growth'
Television News Daily, Wayne Friedman - Friday, July 19, 2024
NBCU says it saw growth of 45% in prime-time program advertising a ...
- Microsoft Charts Path With Criteo Integration To Strengthen Retail Media
MediaDailyNews, Laurie Sullivan - Thursday, July 11, 2024
The partnership integrates Microsoft Advertising Network, providing access to Criteo's retail-media supp ...