by Wendy Davis on Jun 2, 4:00 PM
Facebook didn't cause a public relations problem just for itself with the Beacon debacle. The social networking site's doomed attempt to enlist members as unwitting brand ambassadors was a setback for the entire online ad industry. Or so says entrepreneur Seth Goldstein, co-founder and CEO of SocialMedia.com, who spoke today about advertising on social sites at an Interactive Advertising Bureau conference in New York.