The executives, Hugh Boyle and Bob Wagner, have also launched what they say is the first NA panel-based research firm focused on disabled consumers.

LC will be tasked with developing and activating a new integrated brand, creative and media strategy for the Chicago-headquartered True Value Company, starting immediately.

The organizations created "The Unbanned Book Club" to provide communities in Duval County, FL access to books banned by local school systems.

System 1 evaluated the Cannes Film Lions Grand Prix, Gold, Silver and Bronze winners from the U.S. and UK to see how they resonated with the general public using its Test Your Ad platform.

He joined Merkle in 2015 as Chief Operating Officer of Agency Services and was promoted to CEO in 2021.

Key areas where advertisers can take action are split into four different areas including supplier selection to optimizing creative and media planning and buying.

Per the report, Forrester believes job losses from generative AI over the next two years will be modest "until intellectual property rights, copyright, plagiarism, model refresh rates, bias, ethics, and accuracy questions are resolved."

Hiki is working with a cross-agency WPP team, led by global media agency network Mindshare, who orchestrated the partnership with Getty Images.

Cannes will announce a jury's selection for the Dan Wieden Titanium Lion winner later this week. Ahead of the announcement, System 1 wanted to know what consumers thought.

British Airways, newspaper An Nahar and telecom company Skinny also won Grand Prix honors at Day One of the Cannes Festival for Creativity.