Mad Blog
"I don't understand why people go swimming in the middle of a city. It's disgusting," says the narrator, looking sour as swimmers splash him. Read the whole story
Founded a decade ago in Tokyo, Dentsu is opening Lab offices in five new markets this year with further expansion planned to 2025. Read the whole story
Research showed domestic violence increased by 38% when England lost a match and 26% when they won. Read the whole story
Interpublic said the move "fully aligns the teams responsible for engineering behind" its "integrated marketing engine" into a single operating system connecting data, media, … Read the whole story
The campaign shows the real-life consequences of vaping: addiction, mood swings and anxiety. Read the whole story
In the anchor spot, set in an office, Lohan laments, "It's like we forgot breaks even exist," in today's go-go work culture. Read the whole story
The offer reportedly came from a Russian agency executive who previously served at a long-time joint venture partner of the holding company in Russia. … Read the whole story
- COMMENTARY
Four words define the current world of digital advertising revenue-sharing: ubiquitous, promiscuous, obfuscating and debasing. Read the whole story
"Bye Bye GroupM," Bharad Ramesh said in a post on his LinkedIn profile several weeks ago, adding, "Next steps - engaging with 100+ individuals … Read the whole story
Brand support for the LGBTQ community is likely to be viewed positively by U.S. consumers. Read the whole story
- COMMENTARY
Aligning an ad's emotion to the content's emotion, brands can improve viewer memorability and campaign engagement. Read the whole story
He will also head the CRM, Data & Technology practice across Iris Americas. Read the whole story
