"The year has started at a faster pace than previously anticipated, and we predict spend to maintain momentum in the second half of the year with major sporting events drawing … Read the full story by Joe Mandese
April's ad spending rose 9.1% over the same month in 2023, according to just refreshed monthly data in Guideline's U.S. Ad Market Tracker. Read the full story by Joe Mandese
The approval came earlier today at the company's annual meeting in Paris. Maurice Levy proposed the change to ensure the company's continued momentum and growth in the future. Read the full story by Steve McClellan
The niche potato chip brand is inviting consumers to turn something ugly into something beautiful. Read the full story by Sarah Mahoney
Erfan Azimi, CEO of digital marketing agency EA Eagle Digital, posted a video Tuesday claiming responsibility for leaking the documents to search expert Rand Fishkin. Azimi claims Google has been … Read the full story by Laurie Sullivan
The campaign is part of the queer dating app's new mission to become "the global Gayborhood in your pocket." Read the full story by Danielle Oster
Orkin's Pest Control is making music out of an upcoming end-of-the-world-level invasion of loud bugs? It's actually a harmonious move. Read the full story by Barbara Lippert
Data on millions of PayPal users should boost its new ad business run by Mark Grether, who formerly led Uber's advertising group. At least that's what the company hopes. Read the full story by Laurie Sullivan
"Data voids" or "information gap" are the terms that Google head of search Liz Reid used to describe how AI Overview spit out inaccurate results from odd and obscure queries. Read the full story by Laurie Sullivan
Agency holdcos continue to tout how AI is creating a new Golden Age for the ad industry, but anecdotal evidence is mounting that it may be a little more tarnished … Read the full story by Joe Mandese
I had the great honor to speak at the IAB Ukraine's first Connect conference in Kyiv -- also one of its few in-person events since Russia invaded the country. Read the full story by Dave Morgan
If you were going to reimagine Maslow's "hierarchy of needs" for an emerging consumer segment, who would you look at and what would you find? Here's what Mindshare learned about … Read the full story by Joe Mandese
Part two shows the ravages of time. Durst appears as a terrifyingly shrunken figure in a wheelchair. His bony skull looks cadaverous. Read the full story by Barbara Lippert
Amazon must face charges that it used "manipulative, coercive, or deceptive user-interface designs" to dupe customers into enrolling in Prime. Read the full story by Wendy Davis
Even With CEO Kevin Plank back on board, sales fell another 10%. And better products are 18 months away. Read the full story by Sarah Mahoney
Forget Ouja boards -- AI can provide a more lifelike illusion that the grieving are really talking to their dearly departed. Read the full story by Gord Hotchkiss
Today's never-ending supply of new shows does not necessarily represent an embarrassment of riches for a "TV Blog" published five days a week. Read the full story by Adam Buckman
Financier activist Nelson Peltz profited handsomely from a scenario that he himself created. Read the full story by Adam Buckman
Ikea spent $105 million in measured media in the U.S. last year, according to COMvergence. The incumbent was Wavemaker, which has managed the account for six years. The switch is … Read the full story by Steve McClellan
The official start of the fall television season is still about four months away. But for insiders at media agencies, networks, and advertisers (as well as television analysts like me), … Read the full story by Steve Sternberg
It's not every day we get a window into the marriage of a Supreme Court justice. Read the full story by Barbara Lippert
Convicted felon Donald J. Trump took a hit with investors and oddsmakers following Thursday's verdict. Shares of Trump Media & Technology Group (sticker symbol DJT), the parent company of Trump's … Read the full story by Joe Mandese
On the dark side, the campaign news cycle has shifted from MAGA attacks on democratic institutions to the rule of law: "Today is a shameful day in American history," tweeted … Read the full story by Joe Mandese
The ANA has a good start with some anonymous case studies in our recently published principal media study. Now we're calling for more. Read the full story by Bill Duggan