You've heard of Copilot. Now there's "CoPlanner," a new AI-powered media planning tool Microsoft says will simplify the process for advertisers and agencies. It turns simple text prompts into planning … Read the full story by Laurie Sullivan
That's what Interpublic found when it asked a global sample of consumers how they feel about having relationships with AI companions. My question: Why is a holding co even asking … Read the full story by Joe Mandese
OpenAI said it worked with industry-leading casting and directing professionals to narrow down more than 400 submissions before selecting 5 voices with specific characteristics. Read the full story by Laurie Sullivan
Sam Altman's unseemly obsession with Samantha, the AI operating system/love object in the movie "Her," has led to a heap of trouble. Read the full story by Barbara Lippert
The agreement with Amazon-backed Anthropic integrates its suite of large language models into its marketing operating system WPP Open. WPP has similar deals with Open AI and Google's Gemini. Read the full story by Steve McClellan
Metrics and measurement to determine bidding and budgets have become increasingly complex as generative AI finds its way into all parts of full-funnel advertising and marketing. Read the full story by Laurie Sullivan
Dubbed Meridian, Google said it will be an "open source" model that will be able to account for the impact all media channels have on advertising and media-buying performance, and … Read the full story by Joe Mandese
Dstillery will train its generative AI technology, named ID-free, through a partnership with Similarweb. The privacy-by-design predictive ad-targeting solution does not use identifiers. Read the full story by Laurie Sullivan
Watching hummingbirds that had no idea how to reach their feeders after a late spring snow in Wyoming felt a little like the confusion over the steady stream of new … Read the full story by Laurie Sullivan
The American Privacy Rights Act, already revised since it was unveiled last month, will now move to the House Energy and Commerce Committee, which could make additional changes. Read the full story by Wendy Davis
For one, emboldened China, Iran and North Korea will step up their own regional aggressions. Read the full story by Dave Morgan
The products being featured align with each virtual store's unique theme -- neon translucent handbags in "So Jelly," for example. Read the full story by Colin Kirkland
The department store is prepping the first marketing campaign from new leadership as the latest strategy gains traction. Read the full story by Sarah Mahoney
The Minneapolis-based retailer blames declining sales and pinched profits on inflation-weary families. Read the full story by Sarah Mahoney
If you're tailgating and cussing up a storm, the system may decide your mental state isn't the best for driving and implement numerous steps to correct the situation. Read the full story by Tanya Gazdik
CNN and ABC both announced on the same day last week that they have each made deals with the Trump and Biden campaigns for debates this summer. Read the full story by Adam Buckman
The company's 2023 15-second Super Bowl spot pranked the nation into thinking someone was fooling around with the remote, trying to switch away from Big Game. Read the full story by Steve McClellan
"Battleground" is being positioned as a "political digital initiative" that will focus primarily on the politics and "power" of seven swing states. Read the full story by Adam Buckman
A significant majority of U.S. adults said local news outlets were at least somewhat important to the well-being of their local community Read the full story by Robert Williams
New research indicates Americans trust creator content over advertising by a wide margin. That said, when it comes to trust, both forms of paid promotion are under water. Read the full story by Joe Mandese
The latest plan to extend the "Jeopardy!" brand beyond the confines of its beloved "mothership" is a new spinoff coming exclusively to Amazon Prime Video. Read the full story by Adam Buckman
Principal media is when advertising agencies buy their own media and then resell that media to their clients. Could be problematic. Read the full story by Maarten Albarda
The move signals just how international audience measurement is becoming due to the integration of digital and cross-platform with linear media, as well as the need for more cross-boarder collaboration. Read the full story by Joe Mandese
John Wolfe, a long-time journalist and a PR executive who rose to be head of communications for the Association of National Advertisers (ANA), died Sunday. He was 72. Read the full story by Joe Mandese
At 72, John Wolfe still looked like an altar boy - the world's tallest altar boy - with short, straight blond hair and a mischievous grin. John was more Irish … Read the full story by Bob Garfield