AD SPEND
by Anthony Chiaravallo on Sep 13, 1:11 PM
Recent studies highlight the negative effects of pausing advertising, with a strong emphasis on the critical role of brand recall and ongoing consumer engagement.
ADVERTISER-AGENCY RELATIONSHIP
by Eve Asbury on Sep 12, 12:15 PM
One technique, the Strategy Score, involves specifying a list of criteria to measure all strategies, and allocating a minimum and maximum score to each.
by Sarah Gerrish on Sep 11, 1:29 PM
Among the best practices that brands can take away from Harris' approach to social: Ride the waves of culture.
by Jon Last on Sep 10, 10:42 AM
What elements beyond simple brand exposure should be carefully considered when evaluating a sports sponsorship?
SPORTS
by Jas Dhami on Sep 9, 1:03 PM
Fandoms are now growing around athletes who use their social posts to express their interests off the field.
ARTIFICIAL INTELLIGENCE
by Rebecca Rosen on Sep 4, 8:39 PM
How can we discern true benefits from the buzz of novelty to figure out how AI should be implemented in our day-to-day lives?
HEALTH
by Harvey Chipkin on Sep 4, 8:34 PM
Checking in with TJ Abrams, who's now vice president of wellbeing for Hyatt.
POLITICS
by Phil Case on Sep 4, 12:40 PM
How brands can remain afloat without sinking ad spend this election season.
STRATEGIES
by Corinne Casagrande on Sep 3, 12:43 PM
The more visible the price, the stronger the reaction, and greater need for thoughtful strategies to add value.
SEARCH
by Kelly Ayres on Aug 30, 1:30 PM
More and more, organic brand-building is happening away from the search giant and on channels like Reddit, Quora, TikTok, and industry-specific forums.