RESEARCH
by Corinne Casagrande on Jan 31, 2:13 PM
In 2023, $100K+ households accounted for a whopping 97% of consumer credit sales volume growth.
GEN Z
by Aaron Paquette on Jan 30, 3:09 PM
Among the lifestyle factors that might prematurely age Gen Z: They're a generation especially likely to vape, a habit that can create facial wrinkles.
by Joshua May on Jan 29, 2:45 PM
For the first time, mobile sales surpassed desktop sales in the 2023 holiday season. Google is now prioritizing mobile-supported webpages over desktop-first sites.
by Alex Dahan on Jan 26, 4:16 PM
There will likely be a future where AI-driven brand mascots become integral components of a brand's digital identity.
SOCIAL MEDIA
by Daniella Corredor on Jan 25, 1:00 PM
Consumers are using platforms' search capabilities to uncover genuine testimonials and gain insight on what products are truly worth buying.
STRATEGY
by David Horning on Jan 24, 1:35 PM
No more "Visiting in-laws? Slow down, get there late," as feds prohibit humor in electronic highway messages.
STRATEGIES
by Alan Miles on Jan 23, 4:49 PM
Creative quality still matters most. So lean into it, especially with younger consumers like Gen Z who are open to ads. Tailor creative to their preferences.
STRATEGY
by Nick Drabicky on Jan 22, 2:10 PM
In a world where customers don't care about channels, be omnipresent.
DATA
by Mike Ruff on Jan 19, 3:48 PM
Look beyond reports. It's easy to say "conversions increased because we introduced paid social," but supporting that statement is going to take more than one data point.
TARGETING
by Jason Hartley on Jan 18, 1:08 PM
Wxpect to see a potential impact on addressable audience sizes over time, and continued challenges with media attribution.