STRATEGY
by Corinne Casagrande on Feb 28, 9:53 AM
Consumers are not behaving the way economic models say they should. When consumers are acting weird, marketers need to open their minds to new markets.
ANALYTICS
by Bryan Karas on Feb 27, 1:52 PM
MMM long predates multitouch attribution, and is emerging as a less-clunky tool for predicting which channels will contribute to a more efficient holistic strategy.
STRATEGY
by Ryan Green on Feb 24, 1:37 PM
Tactically, the ecosystem method requires a holistic approach that blurs the lines between owned, organic, and paid.
TOYS
by Maria Bailey on Feb 23, 3:54 PM
As technology changes. so do the demands of parents for toys to fill in the holes in their child's development.
DATA
by Clint Tasset on Feb 22, 4:48 PM
Here's how to shore up your data capabilities so you can identify opportunities to make an impact with consumers. For one, reevaluate your priority metrics.
HOSPITALITY
by Harvey Chipkin on Feb 21, 2:40 PM
In the case of The Peninsula Hotels, the company sees its product as extending beyond the walls of its physical properties.
METAVERSE
by Aaron Paquette on Feb 19, 8:14 PM
One idea: Host virtual activities for "IRL" prizes.
SEARCH
by Allie Webb on Feb 17, 4:07 PM
Social media and ecommerce have become mechanisms for consumers to discover and purchase new items, without leaving preferred apps.
LEGAL
by Jonathan Brown, Preetha Chakrabarti, Suzanne Trivette on Feb 16, 3:02 PM
While brands have only recently begun entering this space, some have already experienced intellectual property infringement.
STRATEGY
by Jessica Phillips on Feb 15, 1:47 PM
BTS videos are an extremely effective way to create authentic engagements with audiences without the price tag of overproduced videos.