Cadillac CMO Melissa Grady noted significant chatter on social media after the airing of the Lyriq spot, which made its debut on the broadcast.

Tesla is once again the most trusted EV brand, per CarGurus.

Last week's Marketing: Automotive conference included a jam-packed two afternoons of automotive marketers sharing insights, including a few "breaking news" items.

Mini USA is the latest to put actual consumers into its promo efforts, sharing the stories of five Mini-enthusiast couples who fell in love.