by Laurie Sullivan on Mar 25, 9:00 AM
Waste in programmatic is an opportunity to take the competitive advantage, explains Goodway Group CEO Jay Friedman.
by Laurie Sullivan on Mar 18, 10:11 AM
Jerry Daykin, former VP of global media at Beam Suntory, said before media buyers had data they "just hoped for the best" with few choices to protect their brands.
by Laurie Sullivan on Mar 11, 12:16 PM
Snapdragon wanted to connect with consumers on an emotional level through audio, so its parent company Qualcomm made it happen with an increasingly popular strategy called sonic identity.
by Laurie Sullivan on Mar 4, 1:55 PM
Consumers often view OOH as a service, says OAAA CEO Anna Bager. She expects to see greater trust in the media channel.
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