by Laurie Sullivan on Oct 25, 3:04 PM
Trigger moments that prompt business-to-business marketers to choose a new ad-tech provider or piece of software can occur at any point in time prompted by internal or external circumstances.
by Laurie Sullivan on Oct 18, 9:54 AM
First-party data company System1 in 2018 acquired privacy- and security-focused companies and made a majority investment in Total AV in 2018.
by Laurie Sullivan on Oct 11, 9:32 AM
The Weather Company is relying on artificial intelligence to augment the data lost from Apple's App Tracking Transparency framework. Here's how.
by Laurie Sullivan on Oct 4, 10:17 AM
The IAB Tech Lab Cryptographic Security Foundations Working Group last week released the second version of its ads.cert framework to improve transaction transparency in programmatic advertising.
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