by Laurie Sullivan on Apr 26, 8:00 AM
Privacy notifications tied to Apple's Identifier for Advertisers officially launch this week, but some in the San Francisco Bay area have already had a glimpse.
by Laurie Sullivan on Apr 18, 10:00 AM
What if marketers had access to an identity graph that updates in real-time using billions of transactions that give them access to hundreds of identifiers across millions of online, offline, social, and household personas?
by Laurie Sullivan on Apr 12, 10:58 AM
Marketers who made significant investments in addressable advertising and found results in data may feel any other targeting option is a bridge too far to cross.
by Laurie Sullivan on Apr 5, 8:00 AM
Facing significant changes, from Apple's IDFA to Google Cohorts, marketers need to think outside their silos. Working with one provider drives accuracy and less data loss.
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