by Laurie Sullivan on Aug 27, 3:25 PM
PebblePost, which created programmatic direct mail, recently closed a $25 million series C funding round led by Advance Venture Partners (AVP).
by Laurie Sullivan on Aug 20, 10:40 AM
The model analyzes "attribute density" in a new way to identify the type of consumers the campaign reaches, and then measure the return on investment on those people who buy a product or service. "There's probably a million data segments, so we cannot measure them all overnight," McConnell said. "But we think that if data's the problem, data quality is the next frontier of marketing."
by Laurie Sullivan on Aug 13, 4:17 PM
Before launching a campaign, marketers need to determine whether it should target a household or individual. When audience data ties to the household, it becomes the primary focus.
by Laurie Sullivan on Aug 5, 10:47 PM
A recently released platform takes metrics and tracking to another level. This time it's about tracking interactions within the playable ad, known as a mini-game.
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