Danielle Oster is a veteran writer, editor, and journalist who has covered the marketing industry for over a decade. She lives with her dog and cat in Connecticut.
Articles by Danielle All articles by Danielle
- Meet Boston On The Power Of Music, And Why It Staged A Festival In Atlanta in
Marketing Daily on
10/03/2024
"We want people to know there's an eclectic, diverse music scene, which may not come to mind when they first think of Boston."
- Famous Aussies, Including Director Baz Luhrmann, Go To Bat For Qantas in
Marketing Daily on
10/03/2024
It's the airline's first new campaign to reach North America in a decade.
- PepsiCo Acquires Mexican Foods Brand Siete For $1.2B in
Marketing Daily - Top of the News on
10/02/2024
Siete complements PepsiCo's portfolio with the addition of "an authentic, Mexican-American brand" and expands its range of "better-for-you food offerings."
- Financial Services Company Zip Drafts WNBA's Kelsey Plum For 'Pay How You Want' in
Marketing Daily on
10/02/2024
"Our hope is that her fans will feel seen and by association, will feel seen by Zip," says company CMO Jinal Shah.
- Amtrak Embarks On Ambitious 'Retrain Travel' Journey in
Marketing Daily on
10/01/2024
The multiyear "Retrain Travel" campaign focuses on train travel as a way to avoid the stresses of driving or flying,
- AT&T To Exit Satellite TV Business With $7.6B Sale Of DirecTV in
Marketing Daily on
10/01/2024
AT&T is selling the remainder of its 70% stake in DirecTV, which it spun off in 2021, to private equity firm Texas Pacific Group.
- Matthew McConaughey Cooks Up Conspiracy Theory In Uber Eats' NFL Kickoff in
Marketing Daily on
09/27/2024
The ad, which touts Uber Eats' sponsorship agreement with the NFL, also features football stars Christian McCaffrey and Jerry Rice.
- Who'll Pay The Most For A Charitable Pizza? in
Marketing Daily on
09/27/2024
The "Generosity Index" tracked the most generous locales in the country, according to a Newman's Own experiment in pay-what-you-want food trucks.
- Change The Ref Responds To AR-15 Lapel Pins With 'Pin It On Them' Collection in
Marketing Daily on
09/26/2024
The anti-gun-violence organization confronted lawmakers with a lapel pin collection showing the victims of school shootings.
- Meta Unveils Celebrity-Voiced AI Assistant in
Marketing Daily on
09/26/2024
MetaAI is allowing users to speak to the chatbot and hear responses in the voice of celebs such as Judi Dench and Kristen Bell.
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