Stagwell has acquired Tel Aviv-based Leaders, a digital agency specializing in influencer marketing and social commerce. The agency is known for its creation of the  InfluencerMarketing.AI (IMAI), a global influencer marketing SaaS platform.   

Leaders will become part of Stagwell Marketing Cloud’s PRophet Comms Tech Suite of AI-powered products.   

The agency was founded by Eran Nizri and Yehonatan Arami in 2017. IMAI connects to 300 million creators worldwide. The platform allows users to launch campaigns quickly and offers analytics, sales prediction models, and campaign management tools.   

Agency clients include Nespresso, Samsung, and Colgate-Palmolive. Clients using IMAI  include Coca-Cola, Playtika, Estée Lauder, and Superdry.   

Stagwell Chairman and CEO Mark Penn the acquisition “strengthens our Stagwell Marketing Cloud offering with cutting-edge AI solutions for influencer marketing while marking our first agency in Israel amid a substantial global expansion...this year."    

Nizri will continue to serve as Group CEO, reporting to Aaron Kwittken, Founder and CEO of Stagwell Marketing Cloud’s PRophet Comms Tech Suite. Itamar Gonsherovitz will continue to spearhead Leaders’ digital agency operations as CEO. Arami, will continue to lead business development, expanding the company's reach within the Stagwell network.     

Leaders is Stagwell’s seventh acquisition of 2024, following Team Epiphany (U.S.), Sidekick (U.K.), What’s Next Partners (France), PROS (Brazil), Business Traveller (Global), and Bera (U.S.).