• by Danielle Oster , July 19, 2024

 

Elaine Thompson-Herah is arguably  the world’s fastest woman. The five-time Olympic champion for Jamaica currently holds the record for fastest 100-meter sprint, and is one of the three-fastest runners ever in the 200 meter. In a new campaign for the American Express Network’s Neon Money Club, however, she emphasizes the importance of “patience” and “time.”

The campaign shows footage Thompson-Herah training and competing, on a video running across the brand's social media channels, including Instagram, as well as on its website, YouTube and Vimeo pages.

“Time and patience are the key ingredients to a successful investment strategy, but they aren’t often highlighted by today's investing offerings. Neon Money Club thought it would be powerful to have a 5X Olympic champion emphasize the value of time and patience instead of speed,” Neon Money Club co-founder and CEO Luke Bailey told Marketing Daily.

The campaign promotes Neon Money Club’s “Time” account, which emphasizes slow investing over the long term, via exchange-traded funds (ETFs) investing in the S&P 500. According to Bailey, the brand made the decision to open up the “Time” account more broadly based on positive response from members.

“The concept of the Time Account stems from the fact that 80% of the stock market is owned by people over the age of 55,” Bailey said. “The account caters to a younger generation, with time on their side, and money, possibly in savings, earning little to no interest. Time takes a different approach than the majority of investment apps available today. Instead of emphasizing short term gains and showing charts and graphs, Time’s clock-like design promotes the long term by showing the investor how long and consistent they’ve been investing.”

Bailey explained that “Time” was designed to offer a less stressful approach to investing than buying and selling individual stocks by “ matching investors with ETFs that track the S&P 500, which has a historic annualized return of around 10.26%.”

The account also may offer some degree of security amidst market uncertainty, according to Bailey.  “Very few personal or professional traders have been able to beat the S&P 500 over time. It’s had an average annualized return of over 10% for the past 67 years,” he said, “So, instead of building a platform where people have to deal with the frustration of picking stocks - we built one that matches you with S&P 500 ETFs based on an investing profile that you set up.”