• by Fern Siegel , July 19, 2024

Burt's Bees began with lip balm, but grew to include various skin and body-care products.

To celebrate its 40th anniversary, Tavern, the company's branding agency, is introducing Camp Burt’s '84 summer merch collection, a limited-edition line that touts the brand's eco-commitment and partnership with Katahdin Woods and Waters National Monument.

Burt's Bee's is promoting a sweepstakes on Instagram, where users can win pieces from the new collection.

The outdoor apparel and accessories line, available on the Burt Bee's site, pays tribute to the brand's dedication to sustainability. Burt Shavitz and Roxanne Quimby founded the company in 1984.

Throughout the 1990s, Quimby used profits to buy and protect vast tracts of land threatened by logging. For every case of balm sold, an acre of land was purchased and saved. By 2016, she accumulated more than 87,500 acres, which was donated to establish Katahdin Woods and Waters National Monument.

Mike Perry, CCO of Tavern, said the collection "celebrates the brand’s role in helping to preserve this national treasure with clothing, accessories and other gear designed to accompany you on adventures into the great outdoors."

Tavern's client work includes Buddy, Overholt Stateroom, Grif Dogs and Long Trail Brewery.