• by Fern Siegel , July 17, 2024

The Florida Lottery has launched the Monopoly Secret Vault Family of Scratch-offs. And to secure visibility, it tapped Tampa agency PPK to create "The Secret's Out" campaign.

The creative leverages the Monopoly name to announce the news in a easy way. In a bank vault, the ad’s characters build excitement through a false sense of secrecy.

The TV spot is augmented by a web-based collectible game allowing fans to win prizes. All players receive the Bonus Play Promo Code for participating each day.

The campaign includes outdoor, radio, TV, online video, POS display, digital OOH and social.

PPK has been the creative, social and media AOR for The Florida Lottery since 2016.

Since 1988, the Florida Lottery has contributed more than $ 46 billion to Florida schools and students through the Educational Enhancement Trust Fund.

PPK client work includes Bare Naked Kitchen, PDQ and Watermelon Swim.