• by Fern Siegel , July 16, 2024

Blonde+Co has been named creative agency-of-record for DazzleDry, the quick-drying natural nail-care system.A new ad campaign will roll out in late August.

Creative director Julie Stahl said Blonde's main marketing challenge for the client is brand awareness. It's known inside the world’s best spas, but not among general consumers.

“So much of the traditional mani/pedi experience is done with products that are not necessarily safe for people or the environment. Dazzle Dry is a game-changing, high-performing product that was vegan, non-toxic, and cruelty-free long before it was fashionable. Our goal is to elevate the brand’s visibility to match their quality and performance,” she said.

In addition, Dazzle Dry has announced Power Digital Marketing as its growth marketing agency-of-record, managing the brand's digital media strategy.

Blonde's client work includes Kerastase, L'Oreal Paris and Kiehl's.