Havas experiential agency Havas Play has entered a partnership with sports marketing agency, Catalyst 4 Professional Sports Management, to secure global and local sports sponsorships for clients.

Catalyst will provide exclusive sponsorship opportunities -- spanning the Premier league and other major global soccer leagues, Formula 1, the Indian Premier and Pakistan Super cricket leagues, and more. 

Havas Play says the deal will help its clients create experiences that connect with fan communities across the world.   

According to Statista, In 2022, the global sports sponsorship market was worth over $97 billion, and is expected to nearly double in size by 2030.  

Havas Play was launched last year and now has 300-plus staffers in 19 countries.

It has worked with brands like Alpine, Samsung, Louis Vuitton and Red Bull.