Kentucky’s Sullivan University is out with a new campaign "The School of Doing" , its first major initiative with agency Doe-Anderson.   

Highlighting Sullivan University’s Culinary and Baking, Digital Technology and Patient Care programs, the campaign focuses on the importance of career-focused education and a skilled workforce through hands-on learning.  

“We distilled Sullivan University’s unique position in the educational landscape to a simple idea: Know-how for the real world,” said Doe-Anderson Executive Strategy Director Fredrik Sarnblad.  “Doing,” he added, “is the most natural way of learning.”  

Launching the week of July 8, the campaign will feature TV, digital, and radio components.