• by Fern Siegel , July 5, 2024

Holy Moly Dips has launched a sassy out-of-home ad campaign with independent creative agency AGIT8.

The copy has expletives covered by the Holy Moly logo, playing up the brand's tag: Purer, Tastier, Holier.

Chris Busher, marketing head, Holy Moly, said: “We wanted a campaign to literally get Holy Moly on consumers' lips while bringing to life our bold and witty personality.”

The campaign is featured across the Greater London rail network with over 1,000 posters, as well as billboards on vehicles. The work culminates on July 31, with National Avocado Day.

In addition to outdoor ads, Holy Moly is utilizing paid and organic social media channels. JC Deaux Nurture is its media agency.

Gerry Human, executive creative director at AGIT8, which has offices in London and Paris, added: “It’s not often a brand has such strong stand out in the category, backed by outstanding products, too. Our goal was to create something that not only grabs attention but also brings a smile to the faces of London commuters, amplifying the love for Holy Moly.”

According to Nielsen, Holy Moly is growing at a 54% YoY rate and is one of the most popular guacamole brands in the U.K.