Skincare brand Eucerin launched a new product line to re-energize its brand in a cluttered field.
Eucerin tapped Tux Creative House, a full-service creative agency based in Los Angeles and Montreal, to reposition its products for sun, face and body.
Tux's work centers on Eucerin’s science and dermatological longevity, transforming research into a real experience. The agency calls it “sensorial science.” The ads illustrate the benefits of using various products.
The cross-platform campaign runs on CTV, social (Instagram, TkTok, Facebook), social static placements and POS in-store.
“We coined our approach sensorial science, which is all about focusing on the sensorial side of what the science provides — hydration, suppleness, softness. This puts the customer at the center of the experience, a type of what’s-in-it-for-me that many brands miss by exclusively speaking to their science and efficacy, but omitting the human side of the equation,” Alice Ware, Tux creative director, told Agency Daily.
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The agency aim to reach a younger demographic, especially women 25-34, via digital and traditional platforms throughout 2024.
Eucerin has also partnering with actress-singer Mandy Moore to kick off the "'Expect More with Eucerin" campaign. Moore is featured in short videos done by the Mbooth agency that demonstrates the pluses of a daily skin-care routine.
It also launched askincare routine finder on its site, promoted by key influencers.