• by Danielle Oster , July 1, 2024

Last week, the company began rolling out an international brand refresh centered around a new brand logo across  consumer, B2B, and network touchpoints, according to a release announcing the news, which also alluded to the revamped look rolling out across retail stores in the coming years.

The new Verizon logo features a red V with a yellow glow, new color palettes, photography, and digital and TV formats.

To introduce the new look, the brand launched a campaign centered around a “Verizon Now”  TV ad that hearkens back to its familiar “Can you hear me now?” campaign, while also showcasing its evolution by highlighting the breadth of the brand’s offerings.

“Verizon is a strong, trusted brand that plays a critical role in people's lives, but most of what we do is often invisible and behind the scenes. We want to make the invisible, visible,” Verizon CMO Leslie Berland said in a statement. “The new logo, design system and creative approach pulls inspiration from the company's heritage while infusing the energy, vibrancy, and experience of life powered by everything Verizon offers.”

Among the services and features the ad alludes to are Verizon’s myHome package combining Internet, entertainment and connected home offerings; its newly introduced Verizon Access premium access program connecting customers with access to music and sports events; and freshly launched Verizon Business Access end-to-end smartphone management solution for businesses. Verizon Access just kicked off on June 27, connecting participating customers with pre-sale access for Jelly Roll’s “Beautifully Broken Tour” this summer, as well as tickets to Copa America matches, and access to tickets for every NFL game for the upcoming season.

Supporting the “Verizon Now” master brand campaign, Verizon also introduced a new campaign dedicated to its myHome package; and a “You Break It, We Take It” campaign highlighting the improved trade-in offering it claims is best-in-class; as well as an effort highlighting its partnership with Spanish-language streaming platform Vix, where viewers can watch the Copa America tournament.