• by Joe Mandese  @mp_joemandese, July 1, 2024

The Advertising Research Foundation's Coalition for Innovative Media Measurement (CIMM) has named OMC USA CEO Chrissie Hanson to its board of directors.

Hanson, who is one of two demand-side agency execs on the board -- joining Publicis Epsilon Executive Vice President-Global Data Partnerships Kate Sirkin -- replaces Bharad Ramesh, who recently stepped down as executive director-research and investment analytics at GroupM.

The rest of the CIMM board is comprised of Managing Director Jon Watts, ARF CEO and President Scott McDonald, Comcast Advertising's Larry Allen and Paramount's Colleen Fahey Rush.