• by Fern Siegel , July 1, 2024

Samsung knows the Gen Z demo are big fans of travel — and its latest campaign positions the Galaxy S24 Ultra and Galaxy AI mobile phones as ideal travel companions.

BBH Singapore, part of the Publicis Groupe, produced the creative. The campaign runs across social media, digital video, and both static and digital out-of-home platforms worldwide.

The S24 Ultra had its global launch in January. Building on that momentum, the Galaxy AI is presented as a device that makes any journey easier and fun — enhancing images as you live them.

The work highlights key Galaxy AI features: photo assist, instant slow-mo and circle to search with Google.

Sascha Kuntze, Chief Creative Officer at BBH Singapore, said: “Following a successful launch as Samsung Mobile’s leading global creative agency for its flagship mobile, we're thrilled to launch the next phase of this campaign. We wanted to seize this moment when Gen Z travelers are about to go explore the world.”