• by Fern Siegel , July 1, 2024

Bakery has been named creative agency of record for LaLa U.S. and Promised Land Dairy Products.

The win follows a competitive pitch among eight agencies, including Upshot, the incumbent.

LaLa U.S. is one of the largest producers and distributors of dairy-based products in North America. Products include milk, smoothies and yogurt.

Bakery is charged with enlarging the brands' visibility in the region. That includes all creative work running on social media, TV, OOH and digital. The agency's initial work is expected soon, while a full, integrated brand campaign is targeted for October.

“We immediately connected with the LaLa team because they have all of the values we look for in a client,” said Micky Ogando, founder-Chief Creative Officer at Bakery. “They dream big, love their people, and are hungry to do things differently. We’re so excited to help them bring a fresh perspective to the category as they continue to grow their footprint across the U.S.”

The Austin,Texas-based Bakery has done client work for Shiner Beer, Diageo, Naturesweet and Nike.

Renata Pimenta, marketing director from LALA US, said of Bakery: “We love the way they’re challenging us to communicate more creatively in the food and beverage space.”

Grupo Lala is the parent company of LaLa U.S. and Promised Land Dairy Products.