Waste Creative Spotlights Update To Clash Royal Game

by Fern Siegel , June 24, 2024

Finnish gaming giant Supercell has launched a new campaign, “Goblin Hijack,” to promote a major update to Clash Royale, its real-time multiplayer game.

Called Goblin Queen’s Journey, the update lets players access a new game mode, alongside the existing one.

Waste Creative produced the spot highlighting the new option, which runs across social media. The creators’ videos are “hijacked” by a puppet Goblin, who invites viewers to "join the Goblin army and help us dethrone the king."

As part of the campaign, Clash Royale is also airing a special episode of the "Goblin Royal" TV show, debuting the puppet Goblin as the new community manager for Clash Royale.

Tasmin Lobley, associate creative director, Waste Creative, said: “It’s been a lot of fun to explore the world of puppetry for this new Supercell campaign. Introducing a Goblin puppet as a community manager feels like a fresh approach to promoting the most significant update of the year."

Waste Creative clients include EA, Google, Epic Games, Riot Games (League of Legends), Warner Brothers and Zynga.

ad campaign, gaming

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