• by Fern Siegel , June 11, 2024

The 2024 World Cup for Cricket kicked off June 2 and runs through June 29. Cricket Wireless is playing off its shared name, using cricket enthusiasm as a backdrop to its latest ad.

Cricket Wireless CMO Tony Mokry said linking with the sport can elevate the brand. "We're both fast, available nationwide and our fans love us.”

Argonaut handled creative, which runs across social platforms: YouTube, Facebook and TikTok. Here is the spot.

Hemant Anant Jain, head of creative at Argonaut, added: "This is such an exciting time for Cricket (the sport) as we see it growing in popularity here in the U.S. From the T20 World Cup to its return to the Olympics at LA28 and the U.S. fielding a strong team. Who better to celebrate Cricket than Cricket? We knew we had to have a little fun with it.”