• Internet Retailing, Monday, September 29, 2014 12:29 PM

Despite social media now accounting for 9% of all marketing spending and continuing to spiral, the platforms still only lead to less than 1% of sales. Powa Technologies is now looking to finally unlock the vast potential of social commerce, with its innovative PowaTag mobile commerce app enabling consumers to buy through social media in seconds with a single tap on their smartphone. PowaTag gives shoppers the power to complete purchases anytime, anywhere using a variety of triggers such as listening to watermarks hidden in broadcast audio or scanning tags on anything from products to billboards. Sales are finalized in just three seconds using pre-entered payment and address information.

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