Advanced Search
11,172 results
- Facebook Working On Ad PlanFacebook Inc. will unveil an ad system late this fall that will let marketers target users based on the information they reveal on the social-networking web site about themselves. Eventuall ...
- Report: Top Drugs Compromised by Online 'Brandjackers' [Pharmaceuticals] MarkMonitor says pharma companies should take responsibility for protecting their brands online in order to preserve the integrity of their brands, their reputations, revenues and customers. "Caveat emptor ...
- Witch Hazel Aims to Enchant Gen Y Consumers, who know witch hazel from their grandmother's medicine cabinet, remember it as a first aid for minor cuts and abrasions. Witch hazel, a natural astringent, has been a multipurpo ...
- Rental Car Company Partners With Colleges Car-sharing companies see a lucrative new market in college students, a population that has been largely ignored by the traditional mega rental-car companies. The companies, such as Flexcar and Zipca ...
- Bottled Water: It's All About MarketingA town in Washington state sells millions of gallons of water every year to companies that pour it into bottles and jugs, slap on brand names, and then sell ...
- Google Launches Video Ads on YouTubeAfter months of testing various formats, Google will introduce a new type of video ad on its YouTube site that the company says is unobtrusive to users. The ads, whi ...
- Study: Black Americans Exposed To More Tobacco AdsBlack Americans are historically more likely to be targeted by tobacco advertisements than are white men and women, according to a study being published this month. The University of Pittsbur ...
- Doctors Get Cash To Push Generic DrugsWhere they once got gifts from the pharma giants to increase sales of new drugs, doctors are now being wooed by health insurance companies, which are offering cash incentives wh ...
- Court Delays Whole Foods/Wild Oats DealWhole Foods Market and Wild Oats Markets have until Wednesday afternoon to respond to Federal Trade Commission arguments that the buyout should not go forward due to antitrust issues. T ...
- Marketers Ignore Consumer Fear Of Chinese Imports Despite scandals that have shaken consumer confidence in products imported from China, marketers outside of those affected segments aren't taking any extra measures to offer reassurance regarding safety. In t ...
- AGs Question Marketing of Alcoholic Energy DrinksAttorney Generals from 30 states are urging the federal government to crack down on manufacturers that market caffeine-laced alcoholic beverages to underage consumers. The top state legal officers called ...
- Coach Suffers, Competitors Bag CustomersCoach Inc.'s shares, like its handbags, are losing their cachet. Some investors believe the outsized gains for Coach stock, which has surged 22 times since first being sold to t ...
- Loyalty Cards Improve Patient Prescription Compliance [Pharmaceuticals] One opportunity is for pharmacists to get more involved with patient compliance. Of all health-care providers, pharmacists have more "touchpoints" with patients and potentially can have the largest impa ...
- Organics Guru Helped Safeway Launch Store LabelOrganics marketing guru David Becker's firm helped brand and market Safeway grocery store's O Organics label. Its success is readily apparent in the numbers. Sales from the O Organics lab ...
- Virginia Eliminates Gang Symbol From MarketingVirginia's state's tourism agency will eliminate images of people making heart symbols with their hands in its marketing because the gesture is also used by a violent street gang. T ...
- Disney Channel Finds Success With H.S. Musical 2The debut of "High School Musical 2" on the Disney Channel was highly anticipated by two very different groups of viewers. For the millions of children across the nation, ...
- Agencies Eager For Dell AccountDell is the juiciest account to go up for grabs in years. And Madison Avenue executives are scrambling to try to accommodate requests for advice that goes far beyond norm ...
- Microsoft: Search Engine Ad Money WastedPaying for high ad placement on search engines could be a waste of money, since many consumers are planning to visit those Web sites anyway. New research by Microsoft sugges ...
- Oshkosh B'Gosh Upscale Shift FailsSince it acquired B'Gosh, Carter's has attempted to market the Oshkosh-based clothier's products as an upscale version of its own brands. At the same time, it also sought to revitali ...
- Jones Soda' Strategy: Connection With ConsumersJones Soda retains a quirky, scrappy image. Yet the brand that got its start in tattoo parlors and skate shops now can be found in Panera Bread and Barnes &am ...
- Moet Hennessy Revamps Glenmorangie For Global PushMoet Hennessy, the beverage arm of luxury-goods group of LVMH, is re-launching and re-branding its flagship whisky brand Glenmorangie. The whisky group has unveiled a new brand identity, aiming ...
- Alltel Creates "Man Caves" WebsiteMetrosexuals, move over. The Macho Man is back in town. After being displaced for a time by images of the more genteel, style-conscious metrosexual, more "manly" men seem to ...
- Ads Billed As Entertainment Gain FavorThe difference between watching a commercial on a Web site and in your living room is that online, viewers are choosing to be there. Unlike commercials that run during ...
- Green Consumers Demand Alternative To Plastic Water Bottles Water filter and container makers are capitalizing on the latest green trend. Even companies that currently sell water packaged in plastic bottles are getting on the bandwagon. Companies are piggybacki ...
- Madden NFL Pairs With Pepsi, Visa, SnickersThe release of the 2008 version of the popular video game Madden NFL by Electronic Arts mirrors that of a big summer blockbuster. It's not just how the release da ...
- Study Reveals Huge Growth in Drug AdvertisingThe deep pockets at drug companies just keep getting deeper. Ten years after a rule change allowed drug companies to advertise directly to U.S. consumers, the overall amount spent promoti ...
- Bank of America Expands NFL RelationshipBank of America is expanding its relationship with the National Football League by becoming the league's first "official bank of the NFL." Financial terms were not disclosed. The three-year de ...
- Nickelodeon: No More Junk Food Alliances Nickelodeon is enacting a self-imposed moratorium on the licensing of its children's characters for unhealthful food products. Beginning in 2009, Nickelodeon will limit the use of its licensed characters ...
- Best Buy Offers Liz Claiborne Line Best Buy Co. will begin selling Liz Claiborne accessories bags and cases in an effort to attract more female shoppers to the electronics store. The electronics retailer will debut t ...
- Actions Resonate With Gay, Lesbian ConsumersAuthenticity is very important to the gay and lesbian consumer, a study shows. And how a company treats their gay and lesbian employees and their sponsorship of events illustrates th ...
