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Keywords = Weibo sentiment

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19 pages, 8047 KiB  
Article
Integrating Emotional Features for Stance Detection Aimed at Social Network Security: A Multi-Task Learning Approach
by Qiumei Pu, Fangli Huang, Fude Li, Jieyao Wei and Shan Jiang
Viewed by 309
Abstract
Stance detection seeks to identify the public’s position on a specific topic, providing critical insights for applications such as recommendation systems and rumor detection, which are essential for maintaining a secure social media environment. As one of China’s most influential social media platforms, [...] Read more.
Stance detection seeks to identify the public’s position on a specific topic, providing critical insights for applications such as recommendation systems and rumor detection, which are essential for maintaining a secure social media environment. As one of China’s most influential social media platforms, Weibo significantly shapes public discourse within its complex social network structure. Despite recent advancements in stance detection research on Weibo, many studies fail to adequately address the nuanced emotional features present in text, limiting detection accuracy and effectiveness, and potentially compromising online security. This paper proposes a stance detection approach based on multi-task learning that considers the influence of emotional features to tackle these challenges. Our method utilizes a RoBERTa pre-trained model in the shared layer to extract textual features for both stance detection and sentiment analysis. In the stance detection module, a BiLSTM model captures deeper temporal information, followed by three independent modules dedicated to extracting semantic features for specific stances. Concurrently, the sentiment analysis module employs a BiLSTM model to predict emotional polarity. The experimental results on the NLPCC2016-task4 dataset demonstrate that our approach outperforms existing methods, highlighting the effectiveness of integrating sentiment analysis with stance detection to enhance both accuracy and reliability, ultimately contributing to the security of social networks. Full article
(This article belongs to the Special Issue Security and Privacy in Distributed Machine Learning)
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20 pages, 908 KiB  
Article
Mining Nuanced Weibo Sentiment with Hierarchical Graph Modeling and Self-Supervised Learning
by Chuyang Wang, Jessada Konpang, Adisorn Sirikham and Shasha Tian
Viewed by 292
Abstract
Weibo sentiment analysis has gained prominence, particularly during the COVID-19 pandemic, as a means to monitor public emotions and detect emerging mental health trends. However, challenges arise from Weibo’s informal language, nuanced expressions, and stylistic features unique to social media, which complicate the [...] Read more.
Weibo sentiment analysis has gained prominence, particularly during the COVID-19 pandemic, as a means to monitor public emotions and detect emerging mental health trends. However, challenges arise from Weibo’s informal language, nuanced expressions, and stylistic features unique to social media, which complicate the accurate interpretation of sentiments. Existing models often fall short, relying on text-based methods that inadequately capture the rich emotional texture of Weibo posts, and are constrained by single loss functions that limit emotional depth. To address these limitations, we propose a novel framework incorporating a sentiment graph and self-supervised learning. Our approach introduces a “sentiment graph” that leverages both word-to-post and post-to-post relational connections, allowing the model to capture fine-grained sentiment cues and context-dependent meanings. Enhanced by a gated mechanism within the graph, our model selectively filters emotional signals based on intensity and relevance, improving its sensitivity to subtle variations such as sarcasm. Additionally, a self-supervised objective enables the model to generalize beyond labeled data, capturing latent emotional structures within the graph. Through this integration of sentiment graph and self-supervised learning, our approach advances Weibo sentiment analysis, offering a robust method for understanding the complex emotional landscape of social media. Full article
(This article belongs to the Special Issue Artificial Intelligence in Graphics and Images)
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17 pages, 1035 KiB  
Article
Will Public Health Emergencies Affect Compensatory Consumption Behavior? Evidence from Emotional Eating Perspective
by Yi-Fei Wang and Kai-Hua Wang
Viewed by 801
Abstract
This research examines the correlation between the COVID-19 pandemic and the desire to engage in compensatory consuming behaviors, specifically emphasizing emotional eating as a psychological coping strategy, particularly with respect to snacks and sweets. Conducting sentiment analysis by using a Natural Language Processing [...] Read more.
This research examines the correlation between the COVID-19 pandemic and the desire to engage in compensatory consuming behaviors, specifically emphasizing emotional eating as a psychological coping strategy, particularly with respect to snacks and sweets. Conducting sentiment analysis by using a Natural Language Processing (NLP) method on posts from Sina Weibo, a leading Chinese social media platform, the research identifies three distinct phases of consumer behavior during the pandemic: anxiety, escapism, and compensatory periods. These stages are marked by varying degrees of emotional eating tendencies, illustrating a psychological trajectory from initial shock to seeking comfort through food as a means of regaining a sense of normalcy and control. The analysis reveals a notable increase in posts expressing a desire for compensatory consumption of snacks and sweets in 2020 compared to 2019, indicating a significant shift towards emotional eating amid the pandemic. This shift reflects the broader psychological impacts of the crisis, offering insights into consumer behavior and the role of digital platforms in capturing public sentiment during global crises. The findings have implications for policymakers, health professionals, and the food industry, suggesting the need for strategies to address the psychological and behavioral effects of natural disasters. Full article
(This article belongs to the Section Sensory and Consumer Sciences)
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17 pages, 1295 KiB  
Article
Intercultural Attitudes Embedded in Microblogging: Sentiment and Content Analyses of Data from Sina Weibo
by Xiaotian Zhang
Journal. Media 2024, 5(4), 1477-1493; https://doi.org/10.3390/journalmedia5040092 - 27 Sep 2024
Viewed by 1094
Abstract
This study analyzed 2421 microblogs posted between the year 2012 to March 2022 reflecting the microbloggers’ attitudes toward different cultures. Results indicated that (1) the number of microblog posts expressing the users’ intercultural attitudes increased distinctly from 2019 to March 2022, with females [...] Read more.
This study analyzed 2421 microblogs posted between the year 2012 to March 2022 reflecting the microbloggers’ attitudes toward different cultures. Results indicated that (1) the number of microblog posts expressing the users’ intercultural attitudes increased distinctly from 2019 to March 2022, with females users in general posting more microblogs than males; (2) females posted more microblogs encompassing positive emotions to show their interest and motivation to learn about foreign cultures, and the tendency to value and appreciate cultural differences, whereas males created more sentimentally neutral posts that revealed their recognition of the existence of cultural differences, and females and males posted a similar number of microblogs containing negative emotions; and (3) more posts involved “small c” culture were posted than those containing themes belonging to the “Big C” culture. Gender gap was further observed regarding the cultural themes concerned by the microbloggers. Implications were discussed in the context of intercultural education. Full article
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28 pages, 4381 KiB  
Article
Public Attitudes and Sentiments toward Common Prosperity in China: A Text Mining Analysis Based on Social Media
by Yang Li, Tianyu Duan and Lijing Zhu
Appl. Sci. 2024, 14(10), 4295; https://doi.org/10.3390/app14104295 - 19 May 2024
Viewed by 1860
Abstract
Since 2021, China’s promotion of common prosperity has captured global attention and sparked considerable debate. Yet, scholarly examination of the Chinese public’s attitudes toward this policy, which is crucial for guiding China’s strategic directions, remains limited. To address this gap, this paper collects [...] Read more.
Since 2021, China’s promotion of common prosperity has captured global attention and sparked considerable debate. Yet, scholarly examination of the Chinese public’s attitudes toward this policy, which is crucial for guiding China’s strategic directions, remains limited. To address this gap, this paper collects 256,233 Sina Weibo posts from 2021 to 2023 and utilizes text mining methods such as temporal and trend analysis, keyword analysis, topic analysis, and sentiment analysis to investigate the attitudes and emotions of the Chinese people towards common prosperity. The posts holding negative sentiments are also analyzed, so as to uncover the underlying reasons for the dissatisfaction among Chinese citizens regarding common prosperity. Our analysis reveals that China’s strategy for promoting common prosperity is primarily focused on economic development rather than wealth redistribution. Emphasis is placed on enhancing education, achieving regional balance, implementing market-oriented reforms, and improving livelihoods. Notably, there is increasing public dissatisfaction, particularly with issues such as irregularities in financial and real estate markets, growing wealth inequality, exploitation by capital, generation of illicit income, and regional development imbalances. These challenges necessitate urgent and effective policy interventions. Full article
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20 pages, 5755 KiB  
Article
Evaluation of Perceptions Using Facial Expression Scores on Ecological Service Value of Blue and Green Spaces in 61 Parks in Guizhou
by Lan Wang and Changwei Zhou
Sustainability 2024, 16(10), 4108; https://doi.org/10.3390/su16104108 - 14 May 2024
Cited by 3 | Viewed by 1043
Abstract
This study selected 61 parks in Guizhou province as research points and collected 3282 facial expression photos of park visitors in 2021 on the Sina Weibo platform. FireFACE v1.0 software was used to analyze the facial expressions of the visitors and evaluate their [...] Read more.
This study selected 61 parks in Guizhou province as research points and collected 3282 facial expression photos of park visitors in 2021 on the Sina Weibo platform. FireFACE v1.0 software was used to analyze the facial expressions of the visitors and evaluate their emotional perception of the landscape structure and ecosystem service value (ESV) of different landscape types of blue–green spaces. Research shows that the average ESV of green spaces in parks is USD 6.452 million per year, while the average ESV of blue spaces is USD 3.4816 million per year. The ESV of the blue–green space in the park shows no geographical gradient changes, while the happiness score in facial expressions is negatively correlated with latitude. Compared to blue spaces, green spaces can better awaken positive emotions among visitors. The ESV performance of different types of green spaces is as follows: TheroponcedrymV > GrasslandV > Shrubland V. The landscape structure and ESV of the blue–green space in the park can be perceived by visitors, and GreenV and vegetation height are considered the main driving factors for awakening positive emotions among visitors. In Guizhou, when the park area decreases, people are more likely to experience sadness. Regressions indicated that by increasing the green space area of the park and strengthening the hydrological regulation function of the blue–green space, people can achieve a more peaceful mood. Overall, people perceive more positive sentiments with high ESV in blue–green spaces of Karst parks but low ESV in shrubland. Full article
(This article belongs to the Section Health, Well-Being and Sustainability)
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16 pages, 6913 KiB  
Article
Exploring the Relationship between the Sentiments of Young People and Urban Green Space by Using a Check-In Microblog
by Jing Zhang, Liwen Liu, Jianwu Wang, Dubing Dong, Ting Jiang, Jian Chen and Yuan Ren
Forests 2024, 15(5), 796; https://doi.org/10.3390/f15050796 - 30 Apr 2024
Viewed by 1107
Abstract
Green spaces have a positive impact on the mood of urban residents. However, previous studies have focused primarily on parks or residential areas, neglecting the influence of green spaces in different socioeconomic locations on public sentiment. This oversight fails to acknowledge that most [...] Read more.
Green spaces have a positive impact on the mood of urban residents. However, previous studies have focused primarily on parks or residential areas, neglecting the influence of green spaces in different socioeconomic locations on public sentiment. This oversight fails to acknowledge that most young individuals are exposed to places beyond their homes and parks throughout the day. Using web crawlers, we collected 105,214 Sina Weibo posts from 14,651 geographical check-in points in Hangzhou, Zhejiang Province. We developed a mixed ordered logistic regression model to quantify the relationship between public sentiment (negative/neutral/positive) and the surrounding green space. The findings are as follows: (1) the correlation between GVI and public sentiment is stronger than that between public sentiment and NDVI; (2) among different socioeconomic regions, residential areas are associated with lower levels of public sentiment, while parks are associated with higher levels; and (3) at a scale of 1000 m, an increase of 1% in GVI significantly improves public sentiment regarding transportation hubs, with a regression coefficient of 0.0333. The relationship between green space and public sentiment is intricate and nuanced, and it is influenced by both public activities and spatiotemporal contexts. Urban green space planners should consider additional factors to enhance the effectiveness of green space in improving public sentiment. Full article
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20 pages, 6933 KiB  
Article
Deep Learning-Driven Public Opinion Analysis on the Weibo Topic about AI Art
by Wentong Wan and Runcai Huang
Appl. Sci. 2024, 14(9), 3674; https://doi.org/10.3390/app14093674 - 25 Apr 2024
Cited by 1 | Viewed by 2273
Abstract
The emergence of AI Art has ignited extensive debates on social media platforms. Various online communities have expressed their opinions on different facets of AI Art and participated in discussions with other users, leading to the generation of a substantial volume of data. [...] Read more.
The emergence of AI Art has ignited extensive debates on social media platforms. Various online communities have expressed their opinions on different facets of AI Art and participated in discussions with other users, leading to the generation of a substantial volume of data. Analyzing these data can provide useful insights into the public’s opinions on AI Art, enable the investigation of the origins of conflicts in online debates, and contribute to the sustainable development of AI Art. This paper presents a deep learning-driven framework for analyzing the characteristics of public opinion on the Weibo topic of AI Art. To classify the sentiments users expressed in Weibo posts, the linguistic feature-enhanced pre-training model (LERT) was employed to improve text representation via the fusion of syntactic features, followed by a bidirectional Simple Recurrent Unit (SRU) embedded with a soft attention module (BiSRU++) for capturing the long-range dependencies in text features, thus improving the sentiment classification performance. Furthermore, a text clustering analysis was performed across sentiments to capture the nuanced opinions expressed by Weibo users, hence providing useful insights about different online communities. The results indicate that the proposed sentiment analysis model outperforms common baseline models in terms of classification metrics and time efficiency, and the clustering analysis has provided valuable insights for in-depth analyses of AI Art. Full article
(This article belongs to the Section Computing and Artificial Intelligence)
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18 pages, 3573 KiB  
Article
Measuring the Spatial-Temporal Heterogeneity of Helplessness Sentiment and Its Built Environment Determinants during the COVID-19 Quarantines: A Case Study in Shanghai
by Yuhao He, Qianlong Zhao, Shanqi Sun, Wenjing Li and Waishan Qiu
ISPRS Int. J. Geo-Inf. 2024, 13(4), 112; https://doi.org/10.3390/ijgi13040112 - 27 Mar 2024
Cited by 2 | Viewed by 1907
Abstract
The COVID-19 outbreak followed by the strict citywide lockdown in Shanghai has sparked negative emotion surges on social media platforms in 2022. This research aims to investigate the spatial–temporal heterogeneity of a unique emotion (helplessness) and its built environment determinants. First, we scraped [...] Read more.
The COVID-19 outbreak followed by the strict citywide lockdown in Shanghai has sparked negative emotion surges on social media platforms in 2022. This research aims to investigate the spatial–temporal heterogeneity of a unique emotion (helplessness) and its built environment determinants. First, we scraped about twenty thousand Weibo posts and utilized their sentiments with natural language processing (NLP) to extract helplessness emotion and investigated its spatial–temporal variations. Second, we tested whether “helplessness” was related with urban environment attributes when other real estate economic and demographic variables were controlled using the ordinary least squares (OLS) model. Our results confirmed that helplessness emotion peaked in early April when the lockdown started. Second, residents in neighborhoods characterized by higher rents and property management fees, higher population density, lower housing prices, lower plot ratios, or surrounded by less tree view and higher perceived visual complexity, are found to exhibit higher degree of “helplessness”. This study provides an effective data-driven framework to utilize social media data for public sentiments monitoring. The helplessness emotion identified is a unique mental distress under strict quarantine measures, which expands the growing literature of urban governance in the post-pandemic era. Decision makers should pay attention to public opinions and design tailored management measures with reference to civic emotion dynamics to facilitate social sustainability and resilience in face of future crises. Full article
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19 pages, 3852 KiB  
Article
A Comparative Study of Perceptions of Destination Image Based on Content Mining: Fengjing Ancient Town and Zhaojialou Ancient Town as Examples
by Jiahui Ding, Zheng Tao, Mingming Hou, Dan Chen and Ling Wang
Land 2023, 12(10), 1954; https://doi.org/10.3390/land12101954 - 23 Oct 2023
Cited by 3 | Viewed by 2086
Abstract
Ancient canal towns in Jiangnan have become important tourist destinations due to their unique water town scenery and historical value. Creating a unique tourist image boosts these ancient towns’ competitive edge in tourism and contributes significantly to their preservation and growth. The vast [...] Read more.
Ancient canal towns in Jiangnan have become important tourist destinations due to their unique water town scenery and historical value. Creating a unique tourist image boosts these ancient towns’ competitive edge in tourism and contributes significantly to their preservation and growth. The vast amount of data from social media has become an essential source for uncovering tourism perceptions. This study takes two ancient towns in Shanghai, Zhaojialou and Fengjing, as case study areas. In order to explore and compare the destination images of the towns, in the perception of tourists and in official publicity, machine learning approaches like word embedding and K-means clustering are adopted to process the comments on Sina Weibo and publicity articles, and statistical analysis and correspondence analysis are used for comparative study. The results reveal the following: (1) Using k-means clustering, destination perceptions were categorized into 16 groups spanning three dimensions, “space, activity, and sentiment”, with the most keywords in “activity” and the fewest in “sentiment”. (2) The perception of tourists often differs significantly from the official promotional materials. Official promotions place a strong emphasis on shaping the image of ancient towns based on their historical resources, presenting a more general picture. Tourist perception, which is fragmented, highlights emerging elements and the experiential activities, along with the corresponding emotional experiences. (3) Comparing the two towns, Fengjing Ancient Town stands out, with more diverse tourist perceptions and richer emotional experiences. This underscores the effectiveness of tourism activities that use space as a media to evoke emotions, surpassing the impact of the spaces themselves. Full article
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24 pages, 10136 KiB  
Article
An Analysis of the Evolution of Public Sentiment and Spatio-Temporal Dynamics Regarding Building Collapse Accidents Based on Sina Weibo Data
by Dongling Ma, Chunhong Zhang, Liang Zhao, Qingji Huang and Baoze Liu
ISPRS Int. J. Geo-Inf. 2023, 12(10), 388; https://doi.org/10.3390/ijgi12100388 - 26 Sep 2023
Cited by 5 | Viewed by 1972
Abstract
Monitoring, analyzing, and managing public sentiment surrounding urban emergencies hold significant importance for city governments in executing effective response strategies and maintaining social stability. In this study, we present a study which was conducted regarding the self-built house collapse incident in Changsha, China, [...] Read more.
Monitoring, analyzing, and managing public sentiment surrounding urban emergencies hold significant importance for city governments in executing effective response strategies and maintaining social stability. In this study, we present a study which was conducted regarding the self-built house collapse incident in Changsha, China, that occurred on 29 April 2022, with a focus on leveraging Sina Weibo (a Twitter-like microblogging system in China) comment data. By employing the Latent Dirichlet Allocation (LDA) topic model, we identified key discussion themes within the comments and explored the emotional and spatio-temporal characteristics of the discourse. Furthermore, utilizing geographic detectors, we investigated the factors influencing the spatial variations in comment data. Our research findings indicate that the comments can be categorized into three main themes: “Rest in Peace for the Deceased”, “Wishing for Safety”, and “Thorough Investigation of Self-Built Houses”. Regarding emotional features, the overall sentiment expressed in the public discourse displayed positivity, albeit with significant fluctuations during different stages of the incident, including the initial occurrence, rescue efforts, and the establishment of accountability and investigative committees. These fluctuations were closely associated with the emotional polarity of the specific topics. In terms of temporal distribution, the peak in the number of comments occurred approximately one hour after the topic was published. Concerning spatial distribution, a positive sentiment prevailed across various provinces. The comment distribution exhibited a stair-like pattern, which correlated with interregional population migration and per capita GDP. Our study provides valuable insights for city governments and relevant departments in conducting sentiment analysis and guiding public opinion trends. Full article
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19 pages, 664 KiB  
Article
Collaborative Mixture-of-Experts Model for Multi-Domain Fake News Detection
by Jian Zhao, Zisong Zhao, Lijuan Shi, Zhejun Kuang and Yazhou Liu
Electronics 2023, 12(16), 3440; https://doi.org/10.3390/electronics12163440 - 14 Aug 2023
Cited by 4 | Viewed by 1859
Abstract
With the widespread popularity of online social media, people have come to increasingly rely on it as an information and news source. However, the growing spread of fake news on the Internet has become a serious threat to cyberspace and society at large. [...] Read more.
With the widespread popularity of online social media, people have come to increasingly rely on it as an information and news source. However, the growing spread of fake news on the Internet has become a serious threat to cyberspace and society at large. Although a series of previous works have proposed various methods for the detection of fake news, most of these methods focus on single-domain fake-news detection, resulting in poor detection performance when considering real-world fake news with diverse news topics. Furthermore, any news content may belong to multiple domains. Therefore, detecting multi-domain fake news remains a challenging problem. In this study, we propose a multi-domain fake-news detection framework based on a mixture-of-experts model. The input text is fed to BertTokenizer and embeddings are obtained by jointly calling CLIP to obtain the fusion features. This avoids the introduction of noise and redundant features during feature fusion. We also propose a collaboration module, in which a sentiment module is used to analyze the inherent sentimental information of the text, and sentence-level and domain embeddings are used to form the collaboration module. This module can adaptively determine the weights of the expert models. Finally, the mixture-of-experts model, composed of TextCNN, is used to learn the features and construct a high-performance fake-news detection model. We conduct extensive experiments on the Weibo21 dataset, the results of which indicate that our multi-domain methods perform well, in comparison with baseline methods, on the Weibo21 dataset. Our proposed framework presents greatly improved multi-domain fake-news detection performance. Full article
(This article belongs to the Special Issue Feature Papers in Computer Science & Engineering)
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21 pages, 11492 KiB  
Article
Centrifugal Navigation-Based Emotion Computation Framework of Bilingual Short Texts with Emoji Symbols
by Tao Yang, Ziyu Liu, Yu Lu and Jun Zhang
Electronics 2023, 12(15), 3332; https://doi.org/10.3390/electronics12153332 - 3 Aug 2023
Viewed by 1033
Abstract
Heterogeneous corpora including Chinese, English, and emoji symbols are increasing on platforms. Previous sentiment analysis models are unable to calculate emotional scores of heterogeneous corpora. They also struggle to effectively fuse emotional tendencies of these corpora with the emotional fluctuation, generating low accuracy [...] Read more.
Heterogeneous corpora including Chinese, English, and emoji symbols are increasing on platforms. Previous sentiment analysis models are unable to calculate emotional scores of heterogeneous corpora. They also struggle to effectively fuse emotional tendencies of these corpora with the emotional fluctuation, generating low accuracy of tendency prediction and score calculation. For these problems, this paper proposes a Centrifugal Navigation-Based Emotional Computation framework (CNEC). CNEC adopts Emotional Orientation of Related Words (EORW) to calculate scores of unknown Chinese/English words and emoji symbols. In EORW, t neighbor words of the predicted sample from one element in the short text are selected from a sentiment dictionary according to spatial distance, and related words are extracted using the emotional dominance principle from the t neighbor words. Emotional scores of related words are fused to calculate scores of the predicted sample. Furthermore, CNEC utilizes Centrifugal Navigation-Based Emotional Fusion (CNEF) to achieve the emotional fusion of heterogeneous corpora. In CNEF, how the emotional fluctuation occurs is illustrated by the trigger angle of centrifugal motion in physical theory. In light of the corresponding relationship between the trigger angle and conditions of the emotional fluctuation, the fluctuation position is determined. Lastly, emotional fusion with emotional fluctuation is carried out by a CNEF function, which considers the fluctuation position as a significant position. Experiments demonstrate that the proposed CNEC effectively computes emotional scores for bilingual short texts with emojis on the Weibo dataset collected. Full article
(This article belongs to the Special Issue Advances in Intelligent Data Analysis and Its Applications)
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21 pages, 2646 KiB  
Article
An Effective Personality-Based Model for Short Text Sentiment Classification Using BiLSTM and Self-Attention
by Kejian Liu, Yuanyuan Feng, Liying Zhang, Rongju Wang, Wei Wang, Xianzhi Yuan, Xuran Cui, Xianyong Li and Hailing Li
Electronics 2023, 12(15), 3274; https://doi.org/10.3390/electronics12153274 - 30 Jul 2023
Cited by 3 | Viewed by 2035
Abstract
While user-generated textual content on social platforms such as Weibo provides valuable insights into public opinion and social trends, the influence of personality on sentiment expression has been largely overlooked in previous studies, especially in Chinese short texts. To bridge this gap, we [...] Read more.
While user-generated textual content on social platforms such as Weibo provides valuable insights into public opinion and social trends, the influence of personality on sentiment expression has been largely overlooked in previous studies, especially in Chinese short texts. To bridge this gap, we propose the P-BiLSTM-SA model, which integrates personalities into sentiment classification by combining BiLSTM and self-attention mechanisms. We grouped Weibo texts based on personalities and constructed a personality lexicon using the Big Five theory and clustering algorithms. Separate sentiment classifiers were trained for each personality group using BiLSTM and self-attention, and their predictions were combined by ensemble learning. The performance of the P-BiLSTM-SA model was evaluated on the NLPCC2013 dataset and showed significant accuracy improvements. In particular, it achieved 82.88% accuracy on the NLPCC2013 dataset, a 7.51% improvement over the baseline BiLSTM-SA model. The results highlight the effectiveness of incorporating personality factors into sentiment classification of short texts. Full article
(This article belongs to the Section Artificial Intelligence)
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15 pages, 3193 KiB  
Article
Running a Sustainable Social Media Business: The Use of Deep Learning Methods in Online-Comment Short Texts
by Weibin Lin, Qian Zhang, Yenchun Jim Wu and Tsung-Chun Chen
Sustainability 2023, 15(11), 9093; https://doi.org/10.3390/su15119093 - 5 Jun 2023
Cited by 1 | Viewed by 1496
Abstract
With the prevalence of the Internet in society, social media has considerably altered the ways in which consumers conduct their daily lives and has gradually become an important channel for online communication and sharing activities. At the same time, whoever can rapidly and [...] Read more.
With the prevalence of the Internet in society, social media has considerably altered the ways in which consumers conduct their daily lives and has gradually become an important channel for online communication and sharing activities. At the same time, whoever can rapidly and accurately disseminate online data among different companies affects their sales and competitiveness; therefore, it is urgent to obtain consumer public opinions online via an online platform. However, problems, such as sparse features and semantic losses in short-text online reviews, exist in the industry; therefore, this article uses several deep learning techniques and related neural network models to analyze Weibo online-review short texts to perform a sentiment analysis. The results show that, compared with the vector representation generated by Word2Vec’s CBOW model, BERT’s word vectors can obtain better sentiment analysis results. Compared with CNN, BiLSTM, and BiGRU models, the improved BiGRU-Att model can effectively improve the accuracy of the sentiment analysis. Therefore, deep learning neural network systems can improve the quality of the sentiment analysis of short-text online reviews, overcome the problems of the presence of too many unfamiliar words and low feature density in short texts, and provide an efficient and convenient computational method for improving the ability to perform sentiment analysis of short-text online reviews. Enterprises can use online data to analyze and immediately grasp the intentions of existing or potential consumers towards the company or product through deep learning methods and develop new services or sales plans that are more closely related to consumers to increase competitiveness. When consumers experience the use of new services or products again, they may provide feedback online. In this situation, companies can use deep learning sentiment analysis models to perform additional analyses, forming a dynamic cycle to ensure the sustainable operation of their enterprises. Full article
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