Creative
-
General Mills teams with Kelce brothers for Cereal Training Camp
The tie-up will be promoted via TV and online ads and includes a new cereal that mixes Cinnamon Toast Crunch, Lucky Charms and Reece’s Puffs.
By Jessica Deyo • Aug. 26, 2024 -
Heydude taps Sydney Sweeney for campaign emphasizing comfort
The shoe brand made a long-term, global partnership with a Gen Z star who will help “enlighten the masses on what it means to be a dude.”
By Daphne Howland • Aug. 26, 2024 -
Celsius centers campaign on college football to further Gen Z marketing
The energy drink’s expanded NIL roster of Heisman hopefuls will feature in a campaign including TV spots, social content and activations across channels.
By Chris Kelly • Aug. 26, 2024 -
CarMax depicts car-buying nightmare in new ‘Beetlejuice’ ads
The used car retailer’s latest campaign guides consumers through a spooky BeetleMax dealership and offers a fresh twist to the iconic “Day-O” tune.
By Jessica Deyo • Aug. 26, 2024 -
Coke Zero Sugar leans into gaming to reach Gen Z college football fans
The better-for-you soft drink serves as the exclusive CPG sponsor of EA Sports College Football 25 and will tour 14 campuses.
By Peter Adams • Aug. 23, 2024 -
Column
Campaign Trail: UScellular calls out smartphone ironies with Alanis Morissette
In a campaign from AOR The Martin Agency, the fourth-largest wireless network continues its efforts to get consumers to turn off their phones.
By Chris Kelly • Aug. 23, 2024 -
Wonderful Pistachios promotes on-the-go snacking with Uber, Lyft car wraps
An out-of-home campaign highlights the brand’s No Shells product and also includes influencer tie-ups and Wi-Fi sponsorships.
By Aaron Baar • Aug. 22, 2024 -
E.l.f. serves sports equity with Billie Jean King Cup sponsorship
The cosmetics brand is also a founding partner of iHeart Women’s Sports Audio Network, an audio platform dedicated exclusively to women’s sports.
By Sara Karlovitch • Aug. 22, 2024 -
Totino’s enters breakfast category with retro ads targeting Gen Z
“Start the Day the Totino’s Way” taps into the younger generation’s appetite for nostalgia to introduce Breakfast Snack Bites.
By Jessica Deyo • Aug. 22, 2024 -
Gap gets loose with pop star Troye Sivan in latest dance-heavy ads
Social media-viral song “Funny Thing” by Thundercat soundtracks a seasonal push spotlighting baggy denim clothing.
By Peter Adams • Aug. 21, 2024 -
Q&A
Why Hinge turned real love stories into a zine written by literary stars
CMO Jackie Jantos explains how “No Ordinary Love” was inspired by #BookTok and helps the “dating app designed to be deleted” reach Gen Z.
By Chris Kelly • Aug. 21, 2024 -
Snoop Dogg and Solo Stove deliver ‘Blunt Marketing’ in latest ads
The smokeless fire pit maker doubles down on its relationship with the rapper following a previous effort that generated buzz but missed sales goals.
By Sara Karlovitch • Aug. 20, 2024 -
Ugg supports resurgence with AKQA-led ‘Feels Like Ugg’ global campaign
The brand is trying to make the most of a broad renewed interest in 2000s fashions with younger consumers that includes its signature chunky boots.
By Aaron Baar • Aug. 19, 2024 -
Simon Cowell judges Domino’s Pizza alongside new quality captains
The TV personality dons the cap of quality captain, a new staff role that ensures all aspects of an order are correct down to topping portions.
By Peter Adams • Aug. 19, 2024 -
Vitaminwater offers free rent to consumers who use its flavors as design inspiration
Consumers can submit a photo of a Vitaminwater flavor in a room that needs a makeover and review AI-generated mood boards on a landing page.
By Aaron Baar • Aug. 15, 2024 -
Sriracha maker Lee Kum Kee reaches out to Gen Z with musical campaign
The 135-year-old Asian sauce brand is promoting its Sriracha Chili and Mayo products with a Spotify playlist, 24/7 Twitch livestream and more.
By Jessica Deyo • Aug. 15, 2024 -
James, LeBron James: Lobos 1707 casts NBA legend as spy in new ads
A tongue-in-cheek new campaign from the premium spirits brand backed by the iconic athlete seeks to deliver stronger entertainment value.
By Peter Adams • Aug. 15, 2024 -
Martha Stewart is an underutilized intern in new Fiverr campaign
The lifestyle mogul and frequent ad star will serve as a brand ambassador and consult with three users of the freelance services marketplace.
By Sara Karlovitch • Aug. 15, 2024 -
US Bank celebrates Black achievement with zines in The New York Times
To commemorate the 100-year celebration of the Harlem Renaissance, the financial marketer is teaming with T Brand Studio for a Times first.
By Chris Kelly • Aug. 15, 2024 -
Choice Hotels names new creative, media agencies to drive brand awareness
Adding 72andSunny and Dentsu X to the roster comes as Choice establishes more upscale offerings and ramps up marketing on platforms like TikTok.
By Peter Adams • Aug. 14, 2024 -
Q&A
Allbirds CMO on why brand building is key to company’s turnaround plan
CMO Kelly Olmstead discussed how the sneaker brand is investing more in awareness-driven channels to weather a challenging period for business.
By Peter Adams • Updated Aug. 15, 2024 -
Liquid I.V. helps consumers beat the summer heat with multichannel campaign
“Indulge in Hydration” was developed with SixTwentySix and includes augmented reality activations, Netflix ad testing, a Spotify takeover and more.
By Aaron Baar • Updated Aug. 14, 2024 -
LG boosts home appliances with competition show on Prime Video
“Estate of Survival” follows contestants as they battle in a variety of challenges to acquire home appliances and a grand prize of $100,000.
By Jessica Deyo • Aug. 13, 2024 -
Retrieved from Weight Watchers on August 12, 2024
WeightWatchers debuts new creative as it navigates weight-loss drug boom
Ads featuring customer testimonials for WeightWatchers Clinic were handled by Ogilvy, the brand’s second AOR appointment in the past year.
By Peter Adams • Aug. 12, 2024 -
Fanta debuts QR code-powered ‘Beetlejuice’ flavor for Warner Bros. tie-in
The flavor includes packaging that can be scanned to unlock exclusive physical and digital experiences, including the chance to win movie tickets.
By Jessica Deyo • Aug. 12, 2024