General Mills teams with Kelce brothers for Cereal Training Camp

The tie-up will be promoted via TV and online ads and includes a new cereal that mixes Cinnamon Toast Crunch, Lucky Charms and Reece’s Puffs.

By Jessica Deyo • Aug. 26, 2024

Heydude taps Sydney Sweeney for campaign emphasizing comfort

The shoe brand made a long-term, global partnership with a Gen Z star who will help “enlighten the masses on what it means to be a dude.”

By Daphne Howland • Aug. 26, 2024

Celsius centers campaign on college football to further Gen Z marketing

The energy drink’s expanded NIL roster of Heisman hopefuls will feature in a campaign including TV spots, social content and activations across channels.

By Chris Kelly • Aug. 26, 2024

CarMax depicts car-buying nightmare in new ‘Beetlejuice’ ads

The used car retailer’s latest campaign guides consumers through a spooky BeetleMax dealership and offers a fresh twist to the iconic “Day-O” tune.

By Jessica Deyo • Aug. 26, 2024

Coke Zero Sugar leans into gaming to reach Gen Z college football fans

The better-for-you soft drink serves as the exclusive CPG sponsor of EA Sports College Football 25 and will tour 14 campuses.

By Peter Adams • Aug. 23, 2024

Campaign Trail: UScellular calls out smartphone ironies with Alanis Morissette

In a campaign from AOR The Martin Agency, the fourth-largest wireless network continues its efforts to get consumers to turn off their phones.

By Chris Kelly • Aug. 23, 2024

Wonderful Pistachios promotes on-the-go snacking with Uber, Lyft car wraps

An out-of-home campaign highlights the brand’s No Shells product and also includes influencer tie-ups and Wi-Fi sponsorships.

By Aaron Baar • Aug. 22, 2024

E.l.f. serves sports equity with Billie Jean King Cup sponsorship

The cosmetics brand is also a founding partner of iHeart Women’s Sports Audio Network, an audio platform dedicated exclusively to women’s sports.

By Sara Karlovitch • Aug. 22, 2024

Totino’s enters breakfast category with retro ads targeting Gen Z

“Start the Day the Totino’s Way” taps into the younger generation’s appetite for nostalgia to introduce Breakfast Snack Bites.

By Jessica Deyo • Aug. 22, 2024

Gap gets loose with pop star Troye Sivan in latest dance-heavy ads

Social media-viral song “Funny Thing” by Thundercat soundtracks a seasonal push spotlighting baggy denim clothing.

By Peter Adams • Aug. 21, 2024

Why Hinge turned real love stories into a zine written by literary stars

CMO Jackie Jantos explains how “No Ordinary Love” was inspired by #BookTok and helps the “dating app designed to be deleted” reach Gen Z.

By Chris Kelly • Aug. 21, 2024

Snoop Dogg and Solo Stove deliver ‘Blunt Marketing’ in latest ads

The smokeless fire pit maker doubles down on its relationship with the rapper following a previous effort that generated buzz but missed sales goals. 

By Sara Karlovitch • Aug. 20, 2024

Ugg supports resurgence with AKQA-led ‘Feels Like Ugg’ global campaign

The brand is trying to make the most of a broad renewed interest in 2000s fashions with younger consumers that includes its signature chunky boots.

By Aaron Baar • Aug. 19, 2024

Simon Cowell judges Domino’s Pizza alongside new quality captains

The TV personality dons the cap of quality captain, a new staff role that ensures all aspects of an order are correct down to topping portions.

By Peter Adams • Aug. 19, 2024

Vitaminwater offers free rent to consumers who use its flavors as design inspiration

Consumers can submit a photo of a Vitaminwater flavor in a room that needs a makeover and review AI-generated mood boards on a landing page. 

By Aaron Baar • Aug. 15, 2024

Sriracha maker Lee Kum Kee reaches out to Gen Z with musical campaign

The 135-year-old Asian sauce brand is promoting its Sriracha Chili and Mayo products with a Spotify playlist, 24/7 Twitch livestream and more.

By Jessica Deyo • Aug. 15, 2024

James, LeBron James: Lobos 1707 casts NBA legend as spy in new ads

A tongue-in-cheek new campaign from the premium spirits brand backed by the iconic athlete seeks to deliver stronger entertainment value.

By Peter Adams • Aug. 15, 2024

Martha Stewart is an underutilized intern in new Fiverr campaign

The lifestyle mogul and frequent ad star will serve as a brand ambassador and consult with three users of the freelance services marketplace.

By Sara Karlovitch • Aug. 15, 2024

US Bank celebrates Black achievement with zines in The New York Times

To commemorate the 100-year celebration of the Harlem Renaissance, the financial marketer is teaming with T Brand Studio for a Times first.

By Chris Kelly • Aug. 15, 2024

Choice Hotels names new creative, media agencies to drive brand awareness

Adding 72andSunny and Dentsu X to the roster comes as Choice establishes more upscale offerings and ramps up marketing on platforms like TikTok. 

By Peter Adams • Aug. 14, 2024

Allbirds CMO on why brand building is key to company’s turnaround plan

CMO Kelly Olmstead discussed how the sneaker brand is investing more in awareness-driven channels to weather a challenging period for business.

By Peter Adams • Updated Aug. 15, 2024

Liquid I.V. helps consumers beat the summer heat with multichannel campaign

“Indulge in Hydration” was developed with SixTwentySix and includes augmented reality activations, Netflix ad testing, a Spotify takeover and more. 

By Aaron Baar • Updated Aug. 14, 2024

LG boosts home appliances with competition show on Prime Video

“Estate of Survival” follows contestants as they battle in a variety of challenges to acquire home appliances and a grand prize of $100,000.

By Jessica Deyo • Aug. 13, 2024

WeightWatchers debuts new creative as it navigates weight-loss drug boom

Ads featuring customer testimonials for WeightWatchers Clinic were handled by Ogilvy, the brand’s second AOR appointment in the past year.

By Peter Adams • Aug. 12, 2024

Fanta debuts QR code-powered ‘Beetlejuice’ flavor for Warner Bros. tie-in

The flavor includes packaging that can be scanned to unlock exclusive physical and digital experiences, including the chance to win movie tickets.

By Jessica Deyo • Aug. 12, 2024