Your next-generation composable CDP is here.
Transforming your business and remaining agile over time requires data-led insights. At Lytics, we put data front and center, making it the fuel behind the world’s most innovative, customer-centric businesses.
As a preferred Google Cloud partner, we’re proud to be able to offer the first truly privacy-centric, GDPR-compliant CDP solution for global enterprises.
Lytics + Google = better together.
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Unrivaled flexibility, extensibility, and privacy by design
At Lytics, we believe that technical flexibility and business agility go hand in hand, so we’ve taken a composable approach to designing our CDP. This means offering our customers a purpose-built solution that’s scalable, modular, and secure.
Instead of one monolithic, multi-tenant solution, Lytics CDP is made up of three core products: all designed to simplify data management, enrichment, and activation.
Invest in value that lasts.
Conductor
Our customer data infrastructure (CDI) solution is built to meet the identity resolution, data-stitching, pipeline-automating, profile-building needs of data scientists and engineers. Includes a powerful user interface and APIs to maintain control of your data pipeline.
Cloud Connect
Our reverse ETL solution enriches customer profiles, updating them without duplication, by unlocking data stored deep in your data warehouses, data lakes and lake houses. Easily connect that enriched data to the applications and channels you use for reporting and activation.
Decision Engine
Our decisioning and personalization engine helps marketers identify the best performing audiences to fuel the highest ROAS, the most effective email campaigns, and the most richly personalized experiences. Includes robust capabilities for behavioral scoring, content affinities, advanced segmentation, and lookalike modeling.
Join leading companies using Lytics to transform their marketing
Scalable
- Manage data at petabyte scale in real-time.
- Build, reconcile, and unify profiles. No batch. No lag.
- Data pipeline auto-scaling handles data ingress spikes exceeding 100k messages/ sec.
Composable
- Modular, prescriptive solution that makes use of existing data warehouse investments.
- Flexible deployment and easy-to-use UI for reporting, activation, and data management.
- Lytics-managed, BigQuery data clean room for data validation, storage, reporting, etc.
Trusted
- 200+ Enterprise implementations.
- SOC2, GDPR, CCPA compliant.
- All data encrypted at rest & in transit.
- Proven reliability: Process hundreds of billions of events monthly and manage 6.5B+ real-time profiles.