Sponsorship & Partnerships
Sponsorship
Bring your brand to life at the UK’s no.1 paid-for attraction – The London Eye.
We offer brands the opportunity to align themselves with our breathtaking experience and reach millions of consumers in a way no other media can.
Experiential activations include:
- The London Eye
- River Cruise
- Eye Lounge
- Southbank
Opportunities include:
- London Eye light-up in brand colours
- On-site branding (indoors and out), such as digital signage, screens, payment points, ticket backs, canopies, and barriers
- Sampling on-site
- Online presence via our website, CRM, print-at-home tickets, and vast social opportunities
We can also leverage Merlin Entertainment’s four other London attractions – Sea Life, The London Dungeon, Shrek's Adventure, and Madame Tussauds – to maximize any opportunity.
To hear more about the benefits and ROI, email [email protected]
Partnerships
We specialise in working on bespoke partnerships with some of the UK’s biggest companies. If you are interested in a promotional partnership with the London Eye, or any of our other London Cluster attractions please contact [email protected]
Affiliates
If you would like to join us as an affiliate, please visit our affiliate page.