Sponsorship & Partnerships

Sponsorship

Bring your brand to life at the UK’s no.1 paid-for attraction – The London Eye.

We offer brands the opportunity to align themselves with our breathtaking experience and reach millions of consumers in a way no other media can.

Experiential activations include:

  • The London Eye
  • River Cruise
  • Eye Lounge
  • Southbank

Opportunities include:

  • London Eye light-up in brand colours
  • On-site branding (indoors and out), such as digital signage, screens, payment points, ticket backs, canopies, and barriers
  • Sampling on-site
  • Online presence via our website, CRM, print-at-home tickets, and vast social opportunities

We can also leverage Merlin Entertainment’s four other London attractions – Sea Life, The London Dungeon, Shrek's Adventure, and Madame Tussauds – to maximize any opportunity. 

To hear more about the benefits and ROI, email [email protected]

Partnerships

We specialise in working on bespoke partnerships with some of the UK’s biggest companies. If you are interested in a promotional partnership with the London Eye, or any of our other London Cluster attractions please contact [email protected]

Affiliates

If you would like to join us as an affiliate, please visit our affiliate page.

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