Our research shows that consumers spend more time with premium content on the open internet than with UGC on walled gardens. While walled gardens still command the bulk of spend, that's changing. Our Founder and CEO, Jeff Green, shares why advertisers now have scaled alternatives on the open internet.
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Impact-focused serial entrepreneur. Privacy enthusiast. Startup advisor. Confectioner. Caribbean roots.
If you think that decentralized publishing (e.g. channels like Substack) is the future, then the notion of Superformats is a pretty interesting. It seems like decentralized publishers with low overhead and direct audience connections are a way to fix many of the financial & structural issues that ail many categories of publishers. This notion of Superformats is pretty sci-fi 🔮 , but if you believe that things will go more decentralized, it holds some water. Enjoy: https://lnkd.in/gGgpf_gK
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This will not end until #digitalmedia rethinks their entire strategy. They need to rebuild their properties with engagement 1st tools. It's not hard to understand why this is happening. Time on site for engaged users for Reddit desktop traffic is 13 minutes. Time on site for engaged users for The Atlantic is 6 minutes. It's an engagement problem. You cannot fix revenue until you fix this problem. We are doing it Mash. Reach out if you are interested in learning how. #media #newsmedia #publishers #publishingindustry
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We are seeing a rise in ad blocking and anti-ad-blocking from popular content platforms. Are we at an impasse or is there a middle ground? We invented ad filtering to empower a fairer, more sustainable internet. Ad filtering is the user-centric method to show ads to a group of 350 million users who are taking control of their online experience. They don’t hate all ads –just the annoying ones. Discover more about the valuable alternative to ad blocking in our free Guide to Ad Filtering and how it can mutually benefit users, publishers, advertisers and tech providers alike. https://lnkd.in/gpDESs-y
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💫VP Measurement, Addressability & Data Center, IAB | ~30 years in media planning & buying, thought leadership, AdTech, analytics, ad ops and strategy | Former ad agency & brand marketer executive
🌟 Dive into the World of Creator-Driven Content with IAB's Upcoming Webinar! 🚀 As we navigate the ever-evolving digital landscape, it's clear that the creator economy is not just flourishing – it's fundamentally transforming how audiences engage with content and how advertisers can leverage this shift. 🌐 🎬 Why You Should Attend: 📍Discover the Impact: Creators are the new-age directors, producers, and stars, commanding massive influence. This webinar will reveal how their content is shifting from niche to a significant element in mainstream media. 📍Insights on Content Synergy: Learn how creator content and studio content can work together to create more dynamic and effective marketing campaigns. 📍 Strategies for Your Brand: Get ahead with actionable insights and trends that can elevate your brand in this creator-driven era. 🎤 Speakers to Look Forward To: ✨ Ruth Behr, Talk Shoppe - Managing Partner ✨Jack Koch, IAB - SVP, Research & Insights ✨ Dylan Lemay - Renowned Creator ✨ Kelly McNearney, Google - Director of Video, Strategy and Insights 🔗 Register Now and join us in exploring the pulsating heart of the creator economy. Don’t miss out on this chance to reshape your marketing strategies and align with the future of digital content! https://lnkd.in/ebRPSqtC See you there! 🌟
39% of consumers report watching more creator content than they did a year ago 🤳 Want to learn more about the #CreatorEconomy? On Thursday, December 7th, IAB will be releasing new research that'll help advertisers discover the profound impact creator content has on consumers. Register now to join Ruth Behr (Managing Partner, Talk Shoppe), Kelly McNearney (Director of Video, Strategy and Insights, Google), and #IAB's Jack Koch! Learn more about the upcoming webinar: https://bit.ly/47Cv53k
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7 years ago, Google created an ad that brought tears to the eyes of viewers and gave them #goosebumps . But how does Google consistently produce such epic ads? Here are 7 key elements: 1. Universal Emotional Appeal 2. Relatable Human Stories 3. Authenticity in Narratives 4. Visual Storytelling Mastery 5. Strategic Music Selection 6. Innovative Product Integration 7. Lasting Emotional Impact By incorporating these elements, Google has mastered the art of creating ads that truly resonate with people. What's your favorite Google ad? Share in the comments below! #marketing #advertising #googleads
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"Privacy Sandbox will offer marketers non-cookied means of targeting their future media buys in Chrome, but this coming technology doesn't solve for the cookie loss in other browsers that publishers are already faced with, nor does its methodology stand to outperform deterministic IDs for marketers." // more on post-cookie strategies for publishers to consider, and discuss, from me here, in The Current
The latest op-ed on The Current comes from Justin Wohl, chief revenue officer at Snopes.com, who challenges #publishers to think about other creative ways to #authenticate audiences. "If it’s clearly communicated and easy to do, consumers are typically open to adapting," he writes. His stance is not only timely, but dire. As #cookies continue to deprecate in Chrome, publishers need to find new ways to adapt.
The publishing game is changing (again) and transparency is the only way to level up | The Current
thecurrent.com
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Finally ad-free internet is a reality.. if you're rich
Welcome to the ad-free internet
economist.com
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This clip delves into the early vision of the internet and content creation, encompassing the shift from traditional media to the emergence of platforms like YouTube that allowed content to be separate and accessible outside conventional channels. Explore the genesis of this transformation, its ongoing nature, and the challenges it still faces in actualizing a fully democratized media space.
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The Creator Economy Opportunity: Where Authenticity Meets Impact. To get the full picture of the impact of #creatorcontent for consumers and advertisers, IAB partnered with Talk Shoppe on this first-of-its-kind, multi-phased research study: https://bit.ly/3t04bUh #creatoreconomy
The Creator Economy Opportunity: Where Authenticity Meets Impact
https://www.iab.com
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🤡 While some brands were busy pulling April Fool's pranks, Google was getting down to business with significant updates to its AdX video policies, effective April 1st. 📣 Google's latest changes are shaking up the landscape, particularly with the classification standards for "instream" and "outstream" content, following the IAB's Tech Lab recommendations. 👀 The implications are profound - raising the bar for monetisation while encouraging publishers to deliver more immersive, "YouTube-like, in-video ad experiences”. This signals a departure from the conventional "volume-off" default pop-up videos and publishers have already reported drops in outstream video ad revenue. 🚀 At Pixels we've been preparing for these shifts. And we've found the perfect fit: vertical video (V-Roll)! The seamless integration and user-friendly format make it such an obvious choice in capturing attention and driving engagement in a mobile-first landscape. This is a win-win-win: for publishers, advertisers, and users. Change is here and we’re ready for it. Chat with us to find out how we can support you. #GoogleUpdates #Instream
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