#TeamSpears had a blast at the American Advertising Federation’s Summer Marketing Soirée this past Wednesday! It’s always a treat to get to see and spend time with our amazing local influencer community
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Check out our latest YouTube video and subscribe to our channel where we provide tips and tricks on influencer marketing and dissect trends in the creator economy. 👀 👵 Watch here. 👇 https://lnkd.in/eGNNdQJV #influencermarketing #grandfluencers #socialmediademographics #tiktokmarketing #creatormarketing #creatoreconomy
Grandfluencers: Redefining Social Media
https://www.youtube.com/
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Senior Specialist, Paid Social at Tinuiti | Enterprise Brand Social Professional Specializing in Home Services
Working with the NBCU and Boston Proper team on this initiative was one of the most fun things I've done in my tenure of ads. What happens strategy includes a Real Housewife? Learn how Tinuiti leveraged at-home influencer social content to give client Boston Proper a +117% bump in increased revenue growth and over 3M impressions. Read the full case study here. https://bit.ly/3YdgB8t
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From calls for boycotts to influencer endorsements, several incidents have surfaced, shaping the landscape of advertising and marketing practices in the country in 2023. We recap a few of them. Follow the link in comments to know more. #advertising #marketing #socialthrowback
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Check out People First’s (#HGL3) newly released 2024 Influencer Election Guide, with essential insights about creator marketing for Democratic campaigns and progressive organizations. You’ll learn the ins and outs of: 📲 Creator endorsements 📲 Facilitating audience growth 📲 Creating organic content Get the guide in the comments below ⬇️
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📢 Exciting News! 📢 Want to know how to protect your brand as an influencer or social media personality? Check out our latest blog post on ChaseLawyers where we discuss the legal issues you need to be aware of. From digital advertising regulations to consumer protection laws, this article provides valuable insights to help you navigate the ever-changing landscape of influencer marketing. Read the full article here: [link]
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Discover the ins and outs of influencer marketing regulations! 📢 In this insightful article, Womble Bond Dickinson (UK) LLP trainee Jessica Watts. sheds light on the evolving landscape of influencer partnerships. Learn how businesses can navigate compliance and avoid pitfalls. Swipe for a snippet and read the full article via the link in the comments. #trainingcontract #commercialawareness #lawyers
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We’re experts in lead generation for the automotive industry. We look forward to contributing to your success!
🎉 #FunFactFriday: Did You Know? 🤔✨ Hey everyone! Here’s a fun marketing fact to brighten your day: Did you know that the first-ever TV commercial aired in 1941 during a baseball game? It was a 10-second spot for Bulova watches and cost just $9! ⏱️📺 Fast forward to today, and advertising has evolved in amazing ways, from social media ads to influencer partnerships. But the goal remains the same – to connect with people. Small businesses, remember: It’s not about the budget, it’s about the impact. Think creatively and make every second count! 🚀🌟 #MarketingTrivia #SmallBizTips
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Is the influencer marketing party coming to an end? Brands are waking up with a major influencer marketing "hangover" as they take a hard look at the ROI and results. After years of hype, growth and big budgets, many companies are now questioning if influencer partnerships are really moving the needle. I think this is a healthy and necessary maturation of the influencer space. The wheat will get separated from the chaff. Expect to see a "flight to quality" as brands get much more selective about the influencers they collaborate with. Reach and follower count alone won't cut it anymore. The most strategic brands will look for influencers who drive real business outcomes, not just awareness and "buzz." Do you work with influencers to promote your brand? How do you measure the ROI and results? Let me know in the comments. Source: https://lnkd.in/gk_vV6rp I'm Lawrence Lo and I help #DTC & #ecommerce brands grow! Visit my website to learn more. Like + Follow + 🔔 for daily marketing news.
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Here's the thing about influencer compensation: It's not one-size-fits-all. Just as every ad spot won’t cost the same, not every influencer post will cost the same. But there’s space (and a need) for greater transparency. We, as brands, should establish foundations for rate minimums, payment timelines and communication expectations so that influencer marketing can become more equitable. In this guide, we break down how to prep for influencer negotiations and what to do in every scenario.
How to negotiate influencer rates so that everybody wins
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🎉 #FunFactFriday: Did You Know? 🤔✨ Hey everyone! Here’s a fun marketing fact to brighten your day: Did you know that the first-ever TV commercial aired in 1941 during a baseball game? It was a 10-second spot for Bulova watches and cost just $9! ⏱️📺 Fast forward to today, and advertising has evolved in amazing ways, from social media ads to influencer partnerships. But the goal remains the same – to connect with people. Small businesses, remember: It’s not about the budget, it’s about the impact. Think creatively and make every second count! 🚀🌟 #MarketingTrivia #SmallBizTips
To view or add a comment, sign in
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