We talk with many agencies on a day-to-day basis, but it's not everyday we get to sit down at a conversation as insightful as this one. Most recently, our GTM Lead Sanjay Jenkins talked with Matt Attalah, Founder Step Labs || Web Development Agency to discuss all things web optimization using IRL brands. The first brand we covered was Scheer, a South African brand specializing in grills and fireboxes. Our top takeaways? 1. Highlight your value proposition instead of technical details in the hero section. Tell a story to engage the viewer. Your H1 is your hook—make it count 📢 2. Always place the most profitable or popular product lines in the hero section. This is what your audience sees first! 3. Make it clear what exactly is being sold. Any confusion for the site visitor can discourage them from staying on your site. Our complete conversation with Matt is at https://bit.ly/3RLpRMI Click the link to hear the whole conversation or watch the short video below for a quick highlight.
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I Help Brands Scale & Optimize Ads Campaigns for 5x-10x ROI 📈 Media Buyer | 🔵 Meta Advertising | 🔍 Google Ads 💰 PPC Ads Expert | 📊 SEO
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📊 Ambiguity Effect in Web Conversions 🤖 When making decisions, humans prefer to play it safe and avoid what they perceive as unnecessary risks. This cognitive bias significantly impacts web conversions, as potential customers may hesitate to proceed if they feel uncertain about your product or service. 💁♀️ By providing clear, detailed information and addressing potential concerns upfront, you can reduce ambiguity and increase conversion rates. 👨💻 Understanding and leveraging the ambiguity effect can help you design more effective and persuasive content, ultimately boosting your web conversions. At #WeGrowAds we help you to design for minds and drive your customers to your e-commerce, just text us and we will improve your web conversions.
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Marketing Strategist & Consultant I NIFT ALUMNI - Optimizing business & sales with a right mix of paid & Organic Marketing
There’s no such thing as a “perfect” website. I’ve been there—tweaking endlessly, chasing perfection. 😟 But you know what really attracts clients? A website that serves your customer, not just shows off. 💡 Your customer is the hero, not your website. 🎯 Focus on their needs, not what feels 'just right.' Here’s a checklist to stop overthinking and launch: -Clear content = higher engagement 📈 -Simplified journey = more conversions 💰 -Great support = customer loyalty ❤️ -Mobile-friendly design = better experience 📱 -Share testimonials = build trust 🤝 Here is a bigger takeaway👇 Don’t wait for perfection—launch your campaign! Gather data, learn, and keep improving. 🚀 And Yes, these applies to landing pages too. What’s stopping you from hitting “publish”? Comment below! 👇
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Growth @ Replo. Consulting @ Scale Patterns. Building Shinkasen-Style.
3moReally glad to have gotten to chat with Matt