Picked up lots of great local coverage this week announcing the big win for the Sazerac Bar (s/o Catherine Koppel, Katie Grace Walshe & The Ehrhardt Group as usual). It got me to thinking about a few things: 1. A national win for your bar/hotel/restaurant is also a win for your city. 2. Good PR can maximize/extend the reach of any campaign if there's a relevant story to tell and an audience who will listen. 3. Even if a campaign feels specific to one particular marketing channel, always consider how it can expand within that channel or translate to another channel.
Vice President of Media & Strategy at The Ehrhardt Group
1yThanks for the shoutout, Les! Katie Grace Walshe wrote a great release! We love The Roosevelt and are always excited to promote this world-class New Orleans gem!