Iced Media reposted this
TikTok Shop is not slowing down. Thank you Erica La Sala and Beauty Independent for including Iced Media in your beauty industry roundup and for giving us the opportunity to share our thoughts on the future of beauty's fastest growing shopping destination.
In just six months, TikTok Shop climbed from the 22nd largest online beauty retailer in the U.S. to the 9th with just under $400 million in health and beauty sales. A year out from its U.S. debut, and with a potential ban looming next year, I asked 11 brand founders and consultants if they thought the TikTok Shop craze would last with beauty brands and consumers. A big thank you to Leslie Ann Hall, Sonia Elyss, Colm Mackin, Priyanka Ganjoo, Aliett Buttelman, Ryan Babenzien, Rohit Banota, Julia Rubien, Namrata Nayyar-Kamdar, Rachel Reid and Stacey Levine for their insights. Beauty Independent https://lnkd.in/eCT6nTGb
