Highdive’s Post

Does it sound reasonable to you to pay $3,5 million to show your 15-second commercial video during Super Bowl 2024 and create a grayscale video (black and white, yeah no colours)? It does for Volkswagen, and I think it's beautiful. Do I think that "Arrival" is the best commercial video I have ever seen? No. Do I like this type of openness to do something different? Absolutely. It's a 75-year-old story, so there is a reason to be told in this manner. And it's a pretty good way to boost something that will be a year-long campaign. #marketing #communication

Only two Beetles were sold in the U.S. in 1949. In April 1945, the heavily bombed factory in what is now known as Wolfsburg was captured by the United States armed forces and subsequently turned over to the British, within whose occupation zone the town and factory fell. The factory was placed under the control of British Army officer Major Ivan Hirst for use in repairing British Army vehicles, pending the expected disposal of the plant tooling and equipment as war reparations. The company was offered to American, Australian, British, and French automakers who all rejected it. After an inspection of the plant, Sir William Rootes, head of the British Rootes Group, told Hirst the project would fail within two years, and that the car "...is quite unattractive to the average motorcar buyer, is too ugly and too noisy. If you think you're going to build cars in this place, you're a bloody fool, young man." The official report said: "To build the car commercially would be a completely uneconomic enterprise." In March 1948, the British offered Volkswagen to Ford, free of charge. Henry Ford II and Ernest Breech, Ford chairman of the board, visited West Germany for discussions. Henry Ford II looked to Breech for his opinion, and Breech said, "Mr. Ford, I don't think what we're being offered here is worth a damn!" Today, Volkswagen Group is the largest vehicle maker in the world based on sales and sells passenger cars under the Audi, Bentley, Bugatti, Cupra, Jetta, Lamborghini, Porsche, SEAT, Škoda and Volkswagen brands, motorcycles under the Ducati name, light commercial vehicles under the Volkswagen Commercial Vehicles brand, and heavy commercial vehicles via the marques of the listed subsidiary Traton (Navistar, MAN, Scania and Volkswagen Truck & Bus). Ford is number 5. Think small.

Some might say the best part of the Super Bowl is the commercials... especially the ones put out by the car manufacturers. We particularly liked this one for BMW featuring Christopher Walken, with a cameo from Usher. Which was your favourite Super Bowl ad this year? #adtorqueedge #automotivemarketing #automotiveadvertising #cardealerships #carmanufacturers #superbowl #superbowlcommercials

First, Craig Callum made it in #automotive design, then he took the next off-ramp and made it in toy car design - Designing cars for the LEGO Group & Mattel, Inc. hot wheels. Hear how he did it in episode 3x

We love making fun of people, don't we? 🏈 Super Bowl season is upon us, and each year, brands pull out all the stops to leave a lasting impression, and we're here to spotlight these creative masterpieces. Starting today, we'll be sharing one standout ad each day to highlight the ingenious campaigns that accompany the big game. Kicking off our series is BMW's latest Super Bowl commercial, "Talking Like Walken," featuring the iconic Christopher Walken, alongside the multi-talented Usher and Ashley Park. This ad takes us on a journey with Walken as he navigates his day, humorously frustrated by people attempting to imitate his unique voice. The appearance of Park and Super Bowl 58's halftime performer, Usher, adds a vibrant layer to the narrative. This commercial not only showcases BMW's innovative approach to advertising but also marks the launch of the all-new BMW 5 Series and the first-ever 100% electric BMW i5. Marcus Casey, BMW's Chief Marketing Officer, shared with USA TODAY the strategic thinking behind their Super Bowl return, emphasizing the importance of timing, product launches, and having the perfect concept to make a significant impact on such a grand stage. https://lnkd.in/d4X_EEZX #SuperBowlAds #BMW #ChristopherWalken #MarketingStrategy #AdvertisingExcellence #SuperBowlLVIII

"For the relaunch of its iconic Ford model Capri, the automobile manufacturer and creative agency Wieden+Kennedy London wanted to create something truly memorable. The overarching idea was to find moments from different kinds of media that celebrated Ford Capri throughout the years. One of these was a clip from the 1975 movie 'Brannigan', featuring a famous scene where one of the characters jumps over Tower Bridge on a Ford Capri." Read more about our latest work with Ford Motor Company and Wieden+Kennedy London on LBBonline - Little Black Book below! #licensing #advertising #lbb #ford

CARS24 has released a festive film that highlights the emotional connection people have with their cars, focusing on how vehicles carry memories. The campaign celebrates the power of memories tied to cars, encouraging viewers to cherish their old vehicles even as they consider selling or upgrading during the festive season. #CARS24 festive film celebrates the #PowerOfMemories tied to #Cars, encouraging customers to cherish their #VehicleMemories this season #madaboutmarketing #madaboutmarketingg

Could the $54,000 Cadillac Optiq Be a Huge Hit? Could the Cadillac Optiq be the next big thing in the US EV market? Cadillac is an interesting brand. Long ago, when my parents and grandparents were young, it was the luxury brand in the United States. It was king of the hill. But, gradually, new options came onto the ... [continued] The post Could the $54,000 Cadillac Optiq Be a Huge Hit? appeared first on CleanTechnica . https://lnkd.in/evHR7EjH #netzero

Have you ever made a video when you made a video ? I was just able to use the moment to make my own video, the footage from which was used as part of another episode of Hustle & Chill Podcast It was my dream as a cameraman to shoot a car in dynamic motion on the road, among the forests. For such a shoot, the points I would emphasize to myself are very important: 1) A camera with good autofocus or on manual focus and have a focuspooler on the crew. I shot on a Sony FX3 with excellent autofocus in the body. What can I say - Sony is Sony  2) Preparation of camera movements and frame size. This is the job of the operator and his task is to shoot a tasty and selling shot. Look for references, see similar examples. 3) For this kind of shoot, I would prefer an electronic stabilizer for a smooth image when the car is moving on the sides. And the dynamics of movement can be added in post-production through camera shake. 4) SAFETY. Yes, this is the most important point for this type of shooting. Seat belts, secure camera mounts are important. It is important not to lose not only equipment but also the health of the team members. I suggest you to watch the video, add a comment or ask questions in the comments. I'm sure it won't be the last time we shoot cars. Beautiful shots, everyone. https://lnkd.in/ef8YtB8n

What can we learn from the way car companies advertise? I spent many of the first ten years of my career marketing car companies, their dealers and the dealer associations. The GM division of GMC Truck was one of our largest clients. I was surprised and delighted by how quickly our Midwest values and pricing positioned us to grow the business The money spent today by the auto companies to convince us that the future is electrification of our wheels is huge. What we see is hybrids are going to win the day in the short term as most of us are slow to make the conversion. This long-format commercial that launched in the Super Bowl is brilliant because it is cross-generational and emotional and uses a musician who is an icon. It tells me how the world's largest car company, The Volkswagon Group, at 300 billion+ USD, is going to shape the future and take us along for the ride of the future. Take a look (link below). Did you like this commercial? Why or why not?