Thinking about measurement ahead of the holidays? Guest speaker Nikhil Lai, senior analyst at Forrester, and Epsilon's David Peterson share insights on what accurate #retailmedia measurement looks like, so you can derive maximum value from your forthcoming #holiday #marketing campaigns. https://bit.ly/45W6mqZ
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📈 Keep up with the rapidly evolving world of retail media with Retail Media Weekly, the first newsletter devoted to the booming marketing channel. You can expect exclusive data, deep analysis, and actionable insights, all delivered straight to your inbox. 📩 The landscape is evolving. Equip your team with the knowledge and the tools to succeed. Subscribe here: https://lnkd.in/eydbXR-X #retailmedia #retailmedianetworks #rmn #advertising #marketing #newsletter
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📈 Keep up with the rapidly evolving world of retail media with Retail Media Weekly, the first newsletter devoted to the booming marketing channel. You can expect exclusive data, deep analysis, and actionable insights, all delivered straight to your inbox. 📩 The landscape is evolving. Equip your team with the knowledge and the tools to succeed. Subscribe here: https://lnkd.in/ezPT-KmE #retailmedia #retailmedianetworks #rmn #advertising #marketing #newsletter
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2024 is packed with major events: the Summer Olympics, a presidential election, and a condensed holiday season. These big events influence consumer spending habits. Download Epsilon’s report and discover how consumers spent before, during, and after pivotal events to shape marketing strategies for 2024. Get the report here: https://lnkd.in/ePv5KaeM _ #PublicisCommerce #marketing #datatrends
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Understanding seasonal trends is crucial for developing an effective year-round marketing strategy. Our blog post provides SMBs with insights on leveraging holiday sales data for ongoing success. Essential reading for strategic marketers: https://www.rfr.bz/llk80e0 #WadeIntoMarketing #BusinessIntelligence #MarketingTips
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So, you've grown your brand's engagement rate from 5% to 11%. But is that even enough? Was 5% good to start with? Major Tom's marketing benchmark tool can put your data in perspective. See how you stack up to the competition — check out our blog and try the tool here: https://hubs.ly/Q02wqFkm0
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Did you miss this news? Marketing budgets are, unfortunately, shrinking. A new Gartner survey shows marketing spending has dropped in 2024. Listen to learn more. #MarketingEconomy #AdBudget #SpendingTrends #DigitalFocus #SmartAdvertising #MarketingInvestments #AdBudgetCuts #EffectiveMarketing #2024Marketing #AdStrategy
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BCG Managing Director & Senior Partner | North America Technology & Digital Advantage Practice Leader | Digital Transformation | GenAI | AI Strategies | Consumer Insights | Retail and Restaurant Innovation
As the end of third-party cookies looms, forward-thinking brands are seizing the opportunity to pivot toward first-party data. This shift isn't just about compliance; it's a game-changer for digital marketing performance. Brands that have made this transition have seen their digital marketing performance improve by 10% in the case of mature enterprises and up to 100% for small and medium-sized businesses, based on Boston Consulting Group (BCG) experience. By maximizing the data you already own and creating value exchanges with customers, you can build richer, more precise customer profiles and drive impactful, personalized marketing campaigns. #DataDriven #MarketingStrategy #DigitalTransformation #CustomerInsights https://lnkd.in/grXWPAse
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Half of marketing teams faced tighter budgets last year, a survey by Marketing Week revealed recently. The survey found 47.7% of marketers have experienced tighter budgets in the last 12 months. The survey also found marketing teams at larger businesses appeared to have had their budgets squeezed more, in comparison to smaller businesses. Is this a statistic that surprises you? @Marketingweek #marketing #marketers #printindustry
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📊Only 11% of businesses feel confident to measure marketing performance amid cookieless transition… 🌐In a future without third-party cookies, mapping the customer journey has become increasingly complex. Consequently, achieving conversions and effectively allocating spend across channels can become chaotic, ultimately affecting your ROI and disrupting your digital priorities💡 Here are 7 reasons why enterprises must change their attribution approach and make better decisions to thrive in a cookieless future. Learn more: https://lnkd.in/gkVtK_Xp
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Impression has surveyed 1,000 marketers to understand how they’re approaching marketing activity in 2024. We've shared the data in a report to allow you to benchmark your business and compare it against those of a similar size. 📊 The report reveals: 🔸 Whether businesses plan to grow, maintain or reduce budget 🔹 Which KPIs are reported on to measure success 🔸 The biggest challenges brands anticipate facing this year 🔹 Marketing activities predicted to drive the most revenue growth 🔸 How brands plan to invest their marketing budget Commenting on the findings, Greene King’s Head of Digital Merchandising and Ecommerce John Alexander Rowley, said: “The next 12 months will be a year in which bottom lines must be monitored carefully whilst investing in long-term lower funnel activity, either through in-house growth or agency support. Marketers who do this with insight, resilience, diversity, and long-term thinking will navigate and, dare I say it, even prosper in the landscape of 2024.” Download your copy of the report via the link in the comments. 👇
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