BALENCIAGA’s Post

If your holiday windows don't include ballerinas and fireworks, are you even doing it right? Christian Dior Couture and Saks Fifth Avenue just set the bar higher! Bravo on making us want to trade our laptops for a Fifth Avenue view. 🏙️💃 #dior #saks #carouselofdreams #diorshow #diorchristmas #sakslightshow #holidayadvertising #productpromotion #brandpositioning #marketingstrategies #luxurymarketing #fashionmarketing #lifestylemarketing

Cartier Jewelry

The $925 Balenciaga Towel Skirt was recently released in their Spring '24 collection, and it looks exactly as it sounds. It has "2 buttons at waistline" and an "adjustable belt with buckle" inside. The product listing says it has the "Balenciaga logo embroidered tone-on-tone at front," but it is not apparent from any listing images. This has gone viral for obvious reasons and spurred many memes, jokes, and parodies. Given that it looks like a standard bath towel, how susceptible is it to infringement? Trade dress refers to the visual aspects of a product, including size, shape, color, graphics, and texture. To register this with the USPTO, owners must show that the trade dress is inherently distinctive. This would be a tricky proposition with the towel skirt. A design patent, perhaps? This offers protection similar to trade dress but with a limited term compared to the protected-as-long-as-used-in-commerce provision of trade dress protection. However, in both these cases, the only unique visual/ornamental aspect I can perceive is the pattern on the border of the towel. Do you think this is enough to secure registration on either front? It doesn't appear that the phrase "towel skirt" is registered either, which is unsurprising given that it is descriptive. For infringement of trade dress or design patents, to boil it down to the basics, the owner has to prove that an infringing product would be confused for the original. A standard grey bath towel can look confusingly similar to the Balenciaga towel skirt. What's stopping someone from selling them as towel skirts? In this case, brand protection may lie in the strange case of pre-existing copies and social privilege. The average consumer of copies of luxury goods probably would not seek out counterfeit Balenciaga Towel Skirts. It's quirky by design and not really "everyday wear." Besides, you can get close enough "copies" from Target, Walmart, Amazon, etc. Are these big-box versions competing with Balenciaga? No. Will the average Balenciaga consumer be confused or tempted by these? Not likely. https://lnkd.in/ePaK882W #trademarklaw #infringement #intellectualproperty #balenciaga

Its been a while since i posted here. Here is a Gucci handbag project, where im trying to improve my composition in product visualization. #3d #blender #cycles #modeling

As the Product Manager at HFumbrella, I recently received a video from a client asking to verify the authenticity of a Dior umbrella. Here are some red flags that indicate it's likely a counterfeit: Noisy Frame: The umbrella's frame makes a loud, unpleasant noise when opened, suggesting low-quality springs rubbing against the central shaft. High-end brands like Dior use superior materials to avoid such issues. Black Coating: The inner canopy is coated with a black coating, which is not typical for premium brands in the European and American markets. Dior and other luxury brands usually opt for higher-quality finishes that do not include black coating. Based on these observations, I can confidently say that the umbrella in the video is most likely a fake. Always pay attention to these details to ensure you're getting a genuine product. Stay vigilant and make informed purchases! #UmbrellaQuality #CounterfeitAwareness #ProductManagement #Dior #LuxuryGoods

Dress how you aspire to feel—timeless, bold, and unequivocally chic. Our reimagined Gucci ad marries the essence of classic elegance with the audacious spirit of modernity. This is where monochrome meets vibrant passion, where your outfit whispers luxury and your lipstick declares confidence. Every detail, from the sleek tailoring of a Gucci blazer to the daring hue of the lipstick, is crafted to make a statement without saying a word. Just like our design, every stroke of color and every thread spun into fabric is an extension of who you are. Feel more than just style, feel the power of self-expression. Feel Gucci. #FeelTheLuxury #GucciGlamour #BoldAsYou #designconcept #designmakers #guccirrebrand #rebrandingexample #brandingexample #graphicdesign #markerting #advertising #addesign

The power of process Videos. A great way to show the process of your products expert craftsmanship. Gucci sets the perfect example through an immersive video edit with ASMR sound effects to pull the audience into the process. With the new editing softwares and portable cinema cameras this can be achieved with less effort but yields great results. You can record the video on on your iPhone and edit on a app like cap cut we prebuilt transitions and sounds. Try it out! #fashionmarketing #fashiondesign #businessoffashion #branding

The Making of an Investor Pitch Deck! This work is an upgrade of my investor pitch deck sample. It concerns a Haute Couture business owned by a talented haute couture fashion designer. Work in progress... #investorpitch #pitchdeck #presentationdesign #presentations #pitchcontest #businessplan #businessplanning #businessconsultant #businessadvice #businessadvisor #businessconsultingservices #businessconsultancy #businessconsulting

When stakeholders want a custom-tailored suit on a shoestring budget. ____ How do you navigate the runway of customization without tripping over the limitations of cost? Let's discuss the fine art of budget couture! #BudgetCouture #CustomizationChic

Love his work and the development of the brand